Lessons from LinkedIn
Before I started posting on LinkedIn and taking it seriously, my lead flow was non-existent.
I hustled, relied on referrals and the few people who stumbled across my website. And that was no fun at all because I operated in a feast or famine mode.
So, two years ago I put my big-girl business pants on and decided that if I was going to focus on any social channel then it had to be Linkedin.
My potential clients were on there. I could reconnect with clients and past colleagues and start to build my client base authentically and align with what work I wanted to do.
I commit to showing up every day (commenting, connecting, and talking with clients) and a few times a week to share content.
And it works. When I reviewed my business leads for 2022, 60% came from Linkedin, 20% were repeat clients and the other 20% were referrals from past clients and colleagues.
Because I work in content marketing, it was a natural progression to start teaching what works to clients, peers, and people who want to know how LinkedIn works.
For many LinkedIn still holds an air of mystery. How does it work, what get’s noticed and how can I get leads?
If you are a B2B company or sole trader, it’s an easy (low cost, high touch) way to get noticed by the people who need your help.
There’s room for everyone – you don’t have to be famous or have a million followers to share your story.
A viral post makes you feel good, but very rarely makes bank! Here’s what I know works.
LinkedIn Lessons to take in to 2023
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About the Author
Rebecca Cofrancesco is an experienced marketing strategist and content creator.
She works with professional services brands and offers freelance services without the overhead of a full-time employee.
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