If you haven’t worked with a freelancer or marketing team before make sure you check out the steps below.
It will help you know what to expect and what you need to be ready for.
In our first call we chat about what you need so we can quickly work out whether we’re a good fit for each other.
Covering everything we talked about in the call.
When you accept the quote you receive a welcome pack outlining the scope, an indicative timeline and a briefing document.
Technology makes working together a breeze.
I use Zoom for Video calls, Mobile calls, Plutio Project Mangagement, Rounded App Accounting, Canva and Microsoft Products.
When money hits my account (50% up front, or full payment for jobs under $1000) we're ready to get started for real.
I may or may not do a happy dance.
It's official. We're doing this.
Together we work through the details of your brief. Honing in on your goals, customer insights and messaging.
You may be asked to provide:
- insights into your business
- supporting information
research (yours or credible sources)
- who your competitors are
- client stories or testimonials
- images
I know you’re probably thinking ‘this is why we hired you, we don’t have time for this’.
But, trust me. The more detail and information I get upfront from you, the better result you’ll get.
Awesome briefs = better results
Every successful project starts with research.
- customer personas
- publicly available research
- statistics
- customer survey results (or reviews)
Once I have everything we need and we've agreed a direction it's time for me to do the work. Mostly it will be me. But sometimes I call in the experts for things like Websites, Graphic Design or Advertisting.
Once first drafts have been created, we review, edit and refine the details within the project. All copywriting quotes include up to 2 rounds of free revisions.
Once we’re all happy with you’ll be asked to pay the final invoice.
No original files or artwork will be released until final payment is made.
Expect to be asked how it all went. I'll ask for a review or recommendation at the end of the project, that you'll see on places like this website. Thanks!
Are you giving your LinkedIn cover image and banner the attention it deserves? Far too often I see blank images, badly pixelated imagery, or a stretched-out logo serving as your banner image. And it’s not doing you any favours. When people check out your profiles, the cover image is one of the first things they see.
Is LinkedIn still worth it? Have you noticed LinkedIn has been stingy with its reach lately? I have.Engagement is good, even better. But there are not as many eyeballs on my content as I’d like. But I’m not worried. My posts are still doing their thing. Bringing leads to me. If your engagement per post,
Where has all the creativity and personality gone? Here’s what an expert has to say.
Are you making these website mistakes? Does the thought of sending a potential customer to your website make you cringe? How many do you make?
Your About Page is the second most visited page. Better make it a good one yeah? But less about you, and more about how you help ok?
Your website is a virtual shopfront, and just like a real-life store you want to get all the elements right so it’s a better experience.
It’s quite simple. Everything on the site has been created, written or produced for Marketing Goodness visitors and customers. It’s not ok to copy, reproduce or re-purpose content on the site for gain.
The images I use are either taken by Marketing Goodness or licensed to me. Using them in other ways means artists don’t get paid properly. And we don’t want that. If you need help or want to use my content in your business, please reach out to me. I’m happy to help, for a fee of course.
I acknowledge, honour and pay respects to the Gadigal and Wangal peoples of the Eora Nation, and to their elders past, present, and emerging. I give thanks to the traditional owners of the land on which I live and work.
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