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12 Key Content Types to Boost Engagement and Convert Buyers
Create the content your client’s need to get to YES.
1
The best way to help you, is to understand your business goals and the results you want.
You don’t even have to fill out a form – cause quite frankly, who has time for that?
2
Now I know what you want I pull together a high-level plan outling the steps and team to help you reach your marketing goals.
3
You like the approach and say yes! We sign an agreement so we’re clear on who does what. You pay a 50% commencement fee to get going.
(I may or may not do a little happy dance).
If you haven’t worked with a freelancer or marketing team before make sure you check out the steps below.
It will help you know what to expect and what you need to be ready for.
In our first call we chat about what you need so we can quickly work out whether we’re a good fit for each other.
Covering everything we talked about in the call.
When you accept the quote you receive a welcome pack outlining the scope, an indicative timeline and a briefing document.
Technology makes working together a breeze.
I use Zoom for Video calls, Mobile calls, Plutio Project Mangagement, Rounded App Accounting, Canva and Microsoft Products.
When money hits my account (50% up front, or full payment for jobs under $1000) we're ready to get started for real.
I may or may not do a happy dance.
It's official. We're doing this.
Together we work through the details of your brief. Honing in on your goals, customer insights and messaging.
You may be asked to provide:
- insights into your business
- supporting information
research (yours or credible sources)
- who your competitors are
- client stories or testimonials
- images
I know you’re probably thinking ‘this is why we hired you, we don’t have time for this’.
But, trust me. The more detail and information I get upfront from you, the better result you’ll get.
Awesome briefs = better results
Every successful project starts with research.
- customer personas
- publicly available research
- statistics
- customer survey results (or reviews)
Once I have everything we need and we've agreed a direction it's time for me to do the work. Mostly it will be me. But sometimes I call in the experts for things like Websites, Graphic Design or Advertisting.
Once first drafts have been created, we review, edit and refine the details within the project. All copywriting quotes include up to 2 rounds of free revisions.
Once we’re all happy with you’ll be asked to pay the final invoice.
No original files or artwork will be released until final payment is made.
Expect to be asked how it all went. I'll ask for a review or recommendation at the end of the project, that you'll see on places like this website. Thanks!
Show up in a way thats true to you, consistent and builds customer trust.
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Update your website with Google friendly website copy that not only helps you get found, but it converts too.
Create the content your client’s need to get to YES.
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It’s quite simple. Everything on the site has been created, written or produced for Marketing Goodness visitors and customers. It’s not ok to copy, reproduce or re-purpose content on the site for gain.
The images I use are either taken by Marketing Goodness or licensed to me. Using them in other ways means artists don’t get paid properly. And we don’t want that. If you need help or want to use my content in your business, please reach out to me. I’m happy to help, for a fee of course.
I acknowledge, honour and pay respects to the Gadigal and Wangal peoples of the Eora Nation, and to their elders past, present, and emerging. I give thanks to the traditional owners of the land on which I live and work.
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