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What “magnetic messaging” really means (and how to write brand messaging that feels like you)
What’s the deal with magnetic messaging? I don’t know about you, but when I come back from holidays it takes me a few days to ...
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Boost your cash flow
Sales slowing? It's time to do these five simple things to get them moving again.
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EOFY is coming. Spend wisely.
Splurge or Shrink? End of financial year, it’s the time when our minds run to the numbers, our tax bill about to hit or thinking ...
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You don’t need more content. You need to see what you’ve got differently.
You’re not out of content. You’re just too close to it. Last week I ran a Brand Story session with a brilliant business owner. As ...
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Is your LinkedIn working for you… or against you?
Your LinkedIn profile could be turning people off and you don’t even know it You know how people say “just Google me”? Well, for ...
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What’s wrong with your emails?Probably one of these 5 things
Discover 5 common email marketing mistakes that stop people from reading, clicking, or buying — and how to fix them fast.
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How to not be cringey on LinkedIn
We’ve all seen them. The posts that make you cringe. The connection requests that feel like a one-way ticket to a sales pitch. The content ...
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How to Show Up on LinkedIn in 2025- Your No-Nonsense Guide
You can stand out for the right reasons on LinkedIn. LinkedIn is the place for professionals. But are you really tapping into it’s full potential? ...
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Marketing Predictions 2025
Marketing has changed. Are you ready? My marketing predictions for 2025. Geez marketing is changing at a fast pace. It’s hard to keep up. There’s ...
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How to Create Customer Personas to Inform Marketing Tactics
Customer Personas can be super helpful for your marketing strategy, but only if you know how to create and use them effectively. Often, people whip ...
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