Get to know me

Financial Services Marketer

Hello, I'm Beck

Marketing Goodness was started by me, Rebecca Cofrancesco, but please call me Beck.

I prefer Beck, because when someone uses my full name I think I’m in trouble (cue flashback to mother’s voice – Rebecca Jane!).

I’m a marketing strategist and content creator with a sharp mind and wicked sense of humour. 

I’m naturally curious and rate high on the empath scale.  This helps me to connect with what customers are feeling and relating to. 

I named my business Marketing Goodness because I believe marketing gets a bad wrap. It’s time for more people to have a better experience with marketing. And it starts with strategy.

There’s a high expectation that one activity is going to change the world, which isn’t the case.

Successful marketing occurs when all the parts add up to present a consistent, trusted view of your business. 

My corporate life was spent in financial services and technology marketing roles, so it makes sense that the people I work best with run B2B or service businesses too. 

It’s just me.
Yep, I’m a sole trader who works from my home office most days. 
But I also have my go-to team of trusted freelancers to deliver projects outside my expertise or help when there is high demand for my services.  

Marketing Strategist and Content creator -Woman sitting in front of a computer.

Picture how good you'll feel about business if you get my help today.

On-point messaging can be the difference between someone bouncing off your website, and leads heading toward your competitors.

Getting crickets (no engagement or conversions) from your copy means people can’t relate.

As a 20 year plus marketing content strategist and content creator, I’m able to draw out what makes your business unique so we can position your business so potential clients get to yes sooner.

My corporate background is in financial services and tech, so it makes sense that most of my clients come from that space too.

But I write so much more than that and have helped businesses with messaging in a range of industries: dog accessories, to food tours, pimping my local coffee shop, women’s coaching, running guides, mortgages, investments and finanical advice in the same week!

Simplifying copy is in my nature.

I have a knack for taking boring, complicated technical info and turning it into copy customers can understand. The goal is to write to be understood.

When you work with me, we always start with the strategy. No ifs or buts. We explore your business vision, how things work and a focus on what’s in the hearts and minds of your customers. Before I write a word.

My clients are typically service based businesses who don’t have their own marketing team but are ready to take their marketing and digital presence to the next level.

Why choose Marketing Goodness?

I'm great at taking briefs

Understanding what you need, sometimes before you do.


I'm big on relationships

Expect to make a new business bestie in your corner.


Know what to expect

Plenty of communication and clear steps to complete your project.


Ideas, support & a sounding board

With plenty of real feedback.


Experienced Corporate Freelancer

With the experience and know-how to navigate your world.


Certified Practicing Marketers

Recognised qualifications with the Australian Marketing Institute.


An Australian marketer & copywriter

On your time-zone who understands the language and the Australian marketplace.


A well-connected freelancer

Who can recommend cost-effective solutions and suppliers to help you grow your business.

Let's get to the heart of what you need


We talk

The best way to help you, is to understand your business goals and the results you want. 
You don’t even have to fill out a form – cause quite frankly, who has time for that?


I plan

Now I know what you want I pull together a high-level plan outling the steps and team to help you reach your marketing goals.


You say yes

You like the approach and say yes! We sign an agreement so we’re clear on who does what. You pay a 50% commencement fee to get going.
(I may or may not do a little happy dance).

my guarantee to you

You can rely on me to understand your brief, ask the right questions, roll up my sleeves and get it done.

A small business owner myself, I know what it’s like to feel overwhelmed with a never-ending to-do list.

It can be exhausting to think of everything, so having a marketing partner like me who has your back can really make all the difference.

I create marketing strategies that are achievable and realistic for you and your business to sustain.

I’m able to write a variety of content, including web copy, blog posts, articles, presentations, seminars, profiles, social media posts, and newsletters.

Marketing Goodness

Weird & wonderful Beck facts

I'm a photo nut

Forever taking pictures of the magic I see around me. 

My weapon of choice is a Canon DSLR and my trusty iPhone.

I may even take one of you! 

I Hate Maps

I’m that girl. The one who holds the map upside down, sideways etc. 


But, getting lost is the best. Especially on road trips. 

Sunrises Are Best

Yep. I’m an early riser. 

My favourite part of the day is watching the sun come up. 

Anything is possible.

I Love A Good Dad Joke

The cornier the better. So make sure you have one up your sleeve. 

Here’s a marketing one for you.

Q. What do content marketers use to wrap birthday presents?

A. White papers.

I'm A Middle Child

But don’t hold that against me. 

I’m a great peace keeper and know how to get things done. 


Me. Myself. & I

Like most small business owners, I’m my own team.

But, I can call in trusted experts and other freelancers for bigger projects.

(not sure who those folks are)

Be awesome together

Want to know if we're a good fit?

Lock in a Discovery Call where you can tell me about your goals and what you need.
You’ll get a feel for what I’m about before we lock anything in.

Scroll to Top