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Marketing Activation Days

One focused day. One marketing priority. Real progress.

There's always one project you want to get done but for some reason you don't.

You need to refresh your home page but it keeps getting pushed down the list. There's an idea for a campaign but you're not really sure if it has legs. You want to plan out the next 90 days but don't know where to start or what you should be doing. That's the type of thing activation days are good for.

Find your Activation Day

Available online or in person in Sydney.

What the day gives you

Your marketing gets the whole day. Imagine that.

We choose the priority before we start. I do the homework. You stay close enough to answer the useful questions. Then I get my head down and work. Most of the day belongs to making, writing and moving things forward.

01

A clear target

We agree exactly what we’re tackling and what a successful day needs to produce. Everyone knows where we’re heading before the clock starts.

02

A prepared brain

I research your business, audience and existing material ahead of time. I arrive across the details and ready to get into it.

03

Decisions while they’re fresh

We check in when needed, settle questions quickly and keep the work moving. Your project gets momentum without taking over your entire day.

04

Work you can use

You finish with the copy, plan, campaign or agreed deliverable moved forward and ready for its next practical step.

Focused, practical and deeply satisfying. Like closing 14 browser tabs, only more commercially useful.

How it works

We work out the day before the day.

Your Activation Day starts well before 8.30am. I get across the background, we agree what a good result looks like and keep the actual day focused on decisions and delivery.

  1. 01

    Tell me what’s waiting

    Book a quick call or send me an email. Tell me about the project, where it’s up to and what you would love to have moved forward.

  2. 02

    Choose the right day

    I recommend the best format, then we agree on the main priority, realistic deliverables and what I’ll need from you.

  3. 03

    Lock in the date

    You accept the proposal, pay the invoice and receive your briefing questions and shared project space. It’s officially happening.

  4. 04

    I do the homework

    I review your documents, research the background and organise the work. I arrive knowing the project and ready to use the day well.

  5. 05

    We get into it

    We work in the format we’ve chosen. You may join me in the room, or stay available for quick decisions while I write, plan and create.

  6. 06

    Review and refine

    I deliver the agreed work in a clean, useful format. We review it, tidy any included changes and make the next step clear.

Choose your day

Choose the day that gets your project moving.

Some projects need a sharp day of decisions. Some need me at the keyboard. Some need a bigger strategic build with room to think and make. Here’s where each option fits.

Decide and map it

Think Tank Day

When you need the decisions.

$1,555 + GST

Bring your questions, options and half-formed ideas. We sort through them, make the important calls and turn the thinking into a practical plan.

  • In-person strategy session in Sydney
  • Briefing call and preparation
  • One focused business or marketing priority
  • Tailored recommendations
  • Documented action plan
Ask about a Think Tank Day

Make the thing

Activation Day

When you need the work moved forward.

$2,500 + GST

Hand me one defined marketing priority and let me get properly into it. I spend the day writing, planning or creating while you stay available for quick decisions.

  • Full-day remote delivery, 8.30am to 4.30pm
  • Briefing call plus preparation and research
  • One agreed marketing or copy priority
  • Check-ins and live review during the day
  • Two hours of post-day refinement
Book an Activation Day

Map it and make it

Activation Accelerator

When strategy and delivery need room.

$5,200 + GST

Give a larger project the space it deserves. We use one strategy day to set the direction, then two execution days to build the work.

  • One strategy day plus two execution days
  • Preparation and research
  • Tailored plan and agreed deliverables
  • Midpoint check-ins
  • Follow-up and refinement
Ask about the Accelerator

All prices exclude GST. Preparation is included. Your date is secured when payment is received.

What could we tackle?

Pick the thing that would make next week easier.

Bring the strong idea, the words that nearly work or the project your team needs. We’ll choose the most useful place to put our time.

Marketing Activation Day FAQs

Questions before we activate?

Fair. Here’s what happens, what fits and how we make good use of the day.

What is a Marketing Activation Day?

A Marketing Activation Day is a focused working day built around one agreed marketing priority. I prepare beforehand, then spend the day writing, planning or creating the agreed work while you stay available for decisions.

What can we work on during the day?

We can tackle website copy, brand messaging, LinkedIn content, campaign planning, email sequences, articles, presentations, capability documents or a practical marketing plan. We choose one main priority before you book.

How much can you complete in one day?

It depends on the complexity of the project and how developed the existing material is. During our first conversation, I’ll recommend a realistic scope and define the deliverables clearly, so we both know what the day needs to do.

Do I need to be available all day?

Your role during a remote Activation Day is to stay reachable for planned check-ins, quick questions and decisions. You can get on with your own work between those touchpoints. A Think Tank Day is a collaborative session, so we work together throughout the day.

What happens before an Activation Day?

We hold a briefing call, agree on the priority and collect the background material I need. I then research your business, review the existing work and plan the day before 8.30am arrives.

What happens after the day?

We meet for a 90-minute review and refine session after the Activation Day. We go through the work, make the agreed refinements and confirm the next practical steps.

Which option should I choose?

Choose a Think Tank Day when you need decisions and a clear plan. Choose an Activation Day when you want one defined project moved forward. Choose the Activation Accelerator when the work needs both strategy and several days of delivery. Tell me what you’re working on and I’ll recommend the best fit.

Are the days online or in person?

Activation Days run remotely. Think Tank Days can run in person in Sydney. We’ll agree on the best format for an Activation Accelerator when we scope the project.

How does payment work?

Prices exclude GST. I send your proposal and invoice after we agree on the scope. Payment secures your date and gives me the go-ahead to begin the preparation.

Could I start with a Borrow my Brain session?

Absolutely. A 90-minute Borrow my Brain session works well when you want to explore one question, sense-check a decision or find the clearest way forward. Book a session here.

What people say

You finish knowing exactly what moved.

The best bit is seeing an idea go from circling your brain to sitting in front of you, clear and usable. Apparently, my clients quite enjoy that too.

I’m all in for my bi-annual Activation Day. It’s hands-down the best strategy day out there.

Kylie Kapeleris

Leadership and Human Design Coach

At the end of the day, I had a clear idea of what my website needed, what to include in my sales pitch, and how to use LinkedIn to generate leads.

Nicole Watts

Designer

Fancy some more proof? Read more client recommendations on LinkedIn.

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