Optimise Linkedin to get leads
Your LinkedIn Featured Section
The LinkedIn Featured Section is a great way to showcase your skills, explain how people can work with you and show those all important credibility markers.
If you’re not using the featured section in 2023, why not?
It’s one of the best areas on LinkedIn to show what you’re about and it’s easy to set-up.
You control the narrative by highlighting your best content.
When you click on your profile it’s the first thing you see after your name, qualifications and about section.
It can be updated at any time to reflect your goals and current reason for being on LinkedIn.
Your Linkedin Goals
The featured area on LinkedIn supports your story and the results you want to get.
Typically most business goals for LinkedIn go like this.
- Leads (=sales)
- Awareness (people, solutions)
- Profile building (thought leadership, collaboration, hire).
You can populate your featured section using content you have already created or make new content (media).
LinkedIn Posts – any post you have published on LinkedIn.
LinkedIn Articles – Highlight your most recent LinkedIn article to get more traffic.
Links – links outside of LinkedIn. Could be an online portfolio, sample publications, etc.
Media – this can include photos, videos, documents, and presentations.
If your LinkedIn Goal is Leads (SALES)
If your LinkedIn Goal is Awareness
If your LinkedIn Goal is Profile building
How to update your LinkedIn feature Section
The LinkedIn Feature section isn't set and Forget.
Use it to your advantage and align messaging with other marketing activity
About the Author
Rebecca Cofrancesco is an experienced marketing strategist and content creator.
She works with professional services brands and offers freelance services without the overhead of a full-time employee.
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