Optimise Linkedin to get leads
The LinkedIn Featured Section is a great way to showcase your skills, explain how people can work with you and show those all important credibility markers.
If you’re not using the featured section in 2023, why not?
It’s one of the best areas on LinkedIn to show what you’re about and it’s easy to set-up.
You control the narrative by highlighting your best content.
When you click on your profile it’s the first thing you see after your name, qualifications and about section.
It can be updated at any time to reflect your goals and current reason for being on LinkedIn.
Your Linkedin Goals
Typically most business goals for LinkedIn go like this.
1
Create a service brochure in PDF format that explains what you do.
2
Help people get to know you.
- Video introduction
- Personal Bio PDF
3
Drive a pathway to working with you.
- a sales page
- a discovery call
- freebie
- sign up
- podcast
1
Highlight posts that have done well (that resonate with your target audience).
2
Demonstrate that you can do what you say you can do.
- case studies
- testimonials
- demos
3
Highlight your how to content from an article or a post.
- a guide
- video tutorial
- link to a course
1
Develop a media kit that highlights what you want to be known for, key stats, opportunities for collaboration.
- include Bio
- keynote speech & topics
- what you've done
- how to work with you
2
Feature published articles, e-books, mentions.
- PDF format
- Link to other wesbites
3
Show that you're experienced and considered an expert.
- speaking gigs
- podcast appearances
- events
- awards
You can add new content by adding the + sign at the top of the Featured Section or Using the Pencil edit feature.
It's also possible to click on the three dots .... on each post and select the option to add to Featured section.
You can change the order of the featured items at any time.
That gives you the option to prioritise information in line with business activity.
Ready to get those marketing tasks off your to-do-list and onto mine?
– website projects
– content and marketing strategies
– LinkedIn training and more
About the Author
Rebecca Cofrancesco is an experienced marketing strategist and content creator.
She works with professional services brands and offers freelance services without the overhead of a full-time employee.
Contact:
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