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How To Use Your LinkedIn Feature Section To Get Leads
Facebook
LinkedIn
Optimise Linkedin to get leads
Your LinkedIn Featured Section
The LinkedIn Featured Section is a great way to showcase your skills, explain how people can work with you and show those all important credibility markers.
If you’re not using the featured section in 2023, why not?
It’s one of the best areas on LinkedIn to show what you’re about and it’s easy to set-up.
You control the narrative by highlighting your best content.
When you click on your profile it’s the first thing you see after your name, qualifications and about section.
It can be updated at any time to reflect your goals and current reason for being on LinkedIn.
Your Linkedin Goals
The featured area on LinkedIn supports your story and the results you want to get.
Typically most business goals for LinkedIn go like this.
- Leads (=sales)
- Awareness (people, solutions)
- Profile building (thought leadership, collaboration, hire).
You can use the featured section on your profile to support your current goal.
You can populate your featured section using content you have already created or make new content (media).
LinkedIn Posts – any post you have published on LinkedIn.
LinkedIn Articles – Highlight your most recent LinkedIn article to get more traffic.
Links – links outside of LinkedIn. Could be an online portfolio, sample publications, etc.
Media – this can include photos, videos, documents, and presentations.
You can populate your featured section using content you have already created or make new content (media).
LinkedIn Posts – any post you have published on LinkedIn.
LinkedIn Articles – Highlight your most recent LinkedIn article to get more traffic.
Links – links outside of LinkedIn. Could be an online portfolio, sample publications, etc.
Media – this can include photos, videos, documents, and presentations.
If your LinkedIn Goal is Leads (SALES)
1
Sales Offer
Create a service brochure in PDF format that explains what you do.
2
Introduce yourself
Help people get to know you.
- Video introduction
- Personal Bio PDF
3
Lead Gen Piece
Drive a pathway to working with you.
- a sales page
- a discovery call
- freebie
- sign up
- podcast
If your LinkedIn Goal is Awareness
1
High Performing Posts
Highlight posts that have done well (that resonate with your target audience).
2
Show results
Demonstrate that you can do what you say you can do.
- case studies
- testimonials
- demos
3
How to content
Highlight your how to content from an article or a post.
- a guide
- video tutorial
- link to a course
If your LinkedIn Goal is Profile building
1
Media Kit
Develop a media kit that highlights what you want to be known for, key stats, opportunities for collaboration.
- include Bio
- keynote speech & topics
- what you've done
- how to work with you
2
Thought Leadership
Feature published articles, e-books, mentions.
- PDF format
- Link to other wesbites
3
Highlight Reel
Show that you're experienced and considered an expert.
- speaking gigs
- podcast appearances
- events
- awards
How to update your LinkedIn feature Section
The LinkedIn Feature section isn't set and Forget.
Use it to your advantage and align messaging with other marketing activity
The + or Pencil sign on your Featured Section
You can add new content by adding the + sign at the top of the Featured Section or Using the Pencil edit feature.
It's also possible to click on the three dots .... on each post and select the option to add to Featured section.
Prioritise the Order
You can change the order of the featured items at any time.
That gives you the option to prioritise information in line with business activity.
Ready to get those marketing tasks off your to-do-list and onto mine?
– website projects
– content and marketing strategies
– LinkedIn training and more
About the Author
Rebecca Cofrancesco is an experienced marketing strategist and content creator.
She works with professional services brands and offers freelance services without the overhead of a full-time employee.
Contact:
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