CASE STUDIES

Samples, Stories and Work

The proof is in the pudding right? Here’s some examples of my work.

Background

The team at Austbrokers SPT Insurance asked for my with marketing.

Approach

I worked with the team to get clear on what their brand stood for, who they were talking to and what key messages they needed their audience to understand. 

Being an established brand it made sense to evaluate current assets and marketing efforts against the new messaging and strategy. 

We came up with a plan of attack and an annual marketing plan to follow.

Outcome

Three main areas were identified for immediate improvement:

1. Website
2. LinkedIn Presence
3. Communications Plan 

Customers loved the fresh vibe and plain english language.

 

Deliverables

– Brand and Marketing Strategy
– Tone of Voice Guide
– SEO Friendly Website Copy
– LinkedIn Profile Build
– Articles
– Social Media Posts
– Client Communications

Ongoing Relationship 
mentoring and coaching their marketing coordinator.

VINCEL-LOGO

Background

The team at VINCEL contacted me while they were in pre-launch mode. 
Unsure of how to go about marketing their new product. 
They were looking for someone who could help them position and launch their brand.

Approach

First up we needed to get clear on the brand. 
What it stood for, what it wanted to be known for and how to position against competitors in the market.

Then an indepth marketing strategy was created including a recommended release approach.

Outcome

I was able to project manage everything VINCEL needed.
 
Working with Graphic Designers to design their brand elements and a Web Designer to build their website. 


Deliverables

– Brand and Marketing Strategy
– Brand Guidelines,Tone of Voice
– Brand Assets (including Logos, Business Cards and Flyers)
– Website Build
– Website Copy
– Blog Articles
– Images
– Social Media templates

THE VINCEL COLLABORATION

Creative Partner – Yik Yak Creative
Web Designer – Toria Designs

I'm over on LinkedIn

To get a full picture of my experience and qualifications connect on LinkedIn. 

Rebecca-Cofrancesco-CPM

Background

As a sub-contractor I worked with the Australian Marketing Institute to write and deliver 
a 2 day strategic marketing course for a large insurance industry group business.

Approach

We wanted to create a practical, hands-on experience for attendees. 

To ensure course content was relevant we considered the attendees business needs and knowledge level. 

Outcome

A two-day workshop was developed.
Taking attendees through the basics of strategic marketing and how to imnplement in their business. 

By the end of the two days attendees had the tools and know-how to create a strategic marketing plan for their business. 

Deliverables

– Day 1 : The Why of Marketing
Strategic Marketing, Customer Personas, SWOT analysis, Business Values
– Day 2: The How
The Rules, staying compliant
Digital Marketing Essentials, &
Strategic Content

Participant Workbooks
Handouts
& Marketing Templates

SUPERCHOICE-LOGO

Background

I’ve been working on and off with SuperChoice for a few years now. 

Helping with new product marketing, a mini-rebrand and ongoing support for the sales team. 

Approach

Our relationship has grown from our initial brand positioning project to providing product marketing support. 

I work closely with their sales team to provide communications, sales pitches and corporate communications. 

Outcome

Since working with SuperChoice
we’ve refreshed the brand look and feel.

Created consitency in brand assets and sales presentations. 

Released regular communications. 

And launched the company
LinkedIn page. 

Deliverables

– Brand and Marketing Strategy
– Brand Guidelines
– Brand Assets 
– Website Copy
– Article Writing
– Press Releases
– LinkedIn Management
– Website Management
– Sales Presentations
– Content Creation
(Flyers, Invites, Conference)

The combination of Beck’s deep marketing expertise and ability to quickly and accurately, interpret, conceptualise and deliver on a wide variety of complex and often technical messages, for both internal and external audiences, is invaluable. From thought leadership to brand assets, competetive bids to product collateral, Beck flexes to support business needs across sales, product, technology and the corporate office. Her “can do” approach to tasks, willingness to go above and beyond and cheerful manner are commendable. Beck’s stewardship of the SuperChoice brand and marketing make her a valued service provider.

Gordon Sparrow
CFO, SuperChoice

FAIRVINE-LOGO

Background

I met Rachel from Fairvine through a recommendation on Facebook.

She was looking for freelance copywriters to support their launch plans for Fairvine.
Fairvine are a start-up women’s only Super Fund. 

Approach

We agreed to create a series of blog articles that would relate to women’s money issues. 

Outcome

Well researched, action based articles that help Fairvine readers make better decisions with their money. 

Small projects

PETSURE-LOGO

Worked with PetSure on a new product positioning and messaging strategy. 

Created Sales Materials including product brochures, event signage and sales presentations. 

MOBILE-HANDS-LOGO

I’ve helped Mobile Healing Hands for a number of years now. 

Including, new home page copy, sales flyers and an email campaign to drive XMAS bookings.

BOTR-LOGO

Boobs on the Run are a women’s only running program in NSW. 

As Mel’s footprint started to grow she asked me to help her formalise her program and training for run leaders. 

Creating weekly emails, running guides and social media posts. 

I’ve also helped with Award Entries and writing content for Kids on The Run. 

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