Say hello to practical, easy content strategy and action plans that make you sales.

business and content mentor

Helping you gain the clarity and confidence Your business needs

Business minds often overflow with ideas that compete for time.

Sound familiar?

  • You have ideas spilling everywhere but no time to do them. 
  • You cringe anytime someone checks out your website because it doesn’t feel like you (and tbh, never did).
  • You know you’re leaving money on the table because you lack clarity and direction.
  • You have plenty to say, but when it comes to writing or showing up online you freeze.  Not sure it comes across how you want it.
  • You know you can do better at LinkedIn (because that’s where your customers hang out) but it feels too hard.
  • You miss out on sales and conversions but haven’t done anything about it yet.
  • You’re ready to grow, but need some accountability and guidance to help you take the right path.

If you’re nodding along, saying, yes that’s me, it’s time to get my help so you can hit the ‘Go’ Button On Your Ideas and ignite sales in your business. 

Let’s get your ideas moving.

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sydney based marketing goodness

You can Borrow my marketing Brain to make ideas happen

Who am I?
I’m Beck, an idea wrangler who can take your jumbled thoughts and turn them into logical pathways, pull the ‘gold’ from your brain to turn into relatable copy, and come up with the strategy to make it happen.

Naturally curious, I stay on top of trends and tools that make your life easier.

With 25 + years of marketing communications experience under my skirt, I’m known for idea sparking, engaging, authentic ‘oh, that’s so me’ words and guiding you to online success. 

My super power is helping you clarify your message, know where to focus and streamline your marketing efforts and show you how to show up on LinkedIn. 

Expect plenty of communication, straight talking advice, things delivered on time and feel the support of someone who cares about her client’s success.

Give your content marketing the human touch for strategy, connection, and conversion.

I'm a Sydney Content Strategist, Business Writer and LinkedIn Mentor

In a world that's being taken over by AI tools, you still need the human touch to come up with a strategy and plan of attack. Someone like me can provide the empathy, emotional intelligence and contextual understanding that AI tools struggle to deliver.  Powerful ideas deserve powerful strategies to make them happen, that's why we always start things off with a mini-strategy session. Great content doesn't happen by chance.

Together we can transform your content and the way you approach marketing.

Adhoc to Intentional-Marketing & Content Strategy

A clear pathway to meet your business goals and articulate your market offers. We get clear on your customers, what they need from you, explore your buyers journey and help you create a good digital first impression.

Vague to Clear - brand messaging

Design your brand story to influence the perception of your business in the market. Key messaging and positioning statements that can be consistently rolled out across your marketing materials.

Blah to Stand-outish - LinkedIn mentoring

Get to know the ins and outs of LinkedIn, and how you can harness it's power. We'll spruce up your profiles, and come up with a LinkedIn game plan to help you attract leads and win business.

Picture how good you'll feel about business if you get my help today.

Companies I've worked For

Jenny Liakopolous

Foresters Financial

It has been an absolute pleasure to work with Beck again. Her professionalism, and seamless ability to quickly grasp our brief and turn information and ideas into useful and engaging content within such a tight timeframe was greatly appreciated.

Beck’s background in financial services was also an additional benefit for us as she understood the landscape and brought a fresh and current perspective to the project.


Thanks again Beck for all your efforts and I look forward to working with you again soon.

Damien DiPietro

SuperChoice

I have really enjoyed working with Beck during my time at SuperChoice. Beck’s understanding of the Financial Services Industry segment is valuable and combined with her technology industry understanding she is constantly contributing new idea’s on how to promote and market our solutions. 

Beck is able to work in a fast-paced environment that changes quickly, working with many internal stakeholders; seeing through the execution of marketing strategy.

Nicole watts

Graphic Design

I’d been working as a freelance graphic designer but struggled to effectively position my services. I knew I wanted to offer something unique, but I wasn’t sure how or where to get the word out.Beck’s Thinktank came to my rescue and helped me clarify what services to offer and how to target my ideal audience. They helped me develop a strategic plan to bring my new service offers to life.

At the end of the Thinktank workshop, I had a clear idea of what my website needed, what to include in my sales pitch, and how to use LinkedIn to generate leads.
I’m very much looking forward to implementing my marketing strategy and growing my client list.

Confidently choose my services

The Marketing Goodness Guarantee

The price is the price

You'll never get a surprise bill because I'm super transperent about the cost. If scope changes, we talk about it first.

You can call it Quits

If for any reason you're not happy (it hasn't ever happened btw) you can call it quits. But you're still up for whatever work has already been done.

It's easy to work with me

Convenient, Flexible options with the opportunity For ongoing support

Think of me when you need a one-off project, a marketing communications expert to cover leave, or a coach and mentor to guide your team

One off Projects

You have an idea and need someone to make it happen for you. For example, website projects, client communications, presentations etc.

Activation Days

Delivery on steroids. Expect to wrap your project up in days, not months. Clear deliverables, Clear Outcomes.

3 Month retainers

Agree the support you need and we lock in deliverables or allocated days for the month. Limited availabliltiy, so get in quick.

Mentoring and Training

When generic offers don't cut it and you want tailored advice and mentoring, book in a one-off session or 12 week program. Bespoke training and webinars available.

get unstuck - 1 day thinkTank

Facilitated full-day session to help guide your ideas, bring them to life and activate a plan to make it happen. Every session is different.

DIY - grab resources from the Marketing Shop

Grab my free and paid marketing resources to DIY. Self-paced, budget friendly guides and templates infused with 25 years of marketing expertise.

Be awesome together

Want to know if we're a good fit?

Lock in a Discovery Call where you can tell me about your goals and what you need.
You’ll get a feel for what I’m about before we lock anything in.

Read my Latest blogs

Beck from Marketing goodness is wearing a blue jacket, sitting behind a brown desk, in front of a computer looking at her phone.

12 Key Content Types to Boost Engagement and Convert Buyers

It’s noisy out there Imagine standing in a room full of people, all talking at once, each trying to get their message across. That’s a lot like online and socials, where we’re all shouty saying ‘look at me’, ‘listen to me’, ‘buy my stuff’. But that’s just chaos! The secret to getting your message out

Read More »

Client Retention Basics

Client retention is a smart Move Do you want to stop chasing shiny new leads or the time? Or would you refer to work with people who already value and appreciate what you do? A focus on client retention and experience could be the nudge you need. Retaining loyal clients is not just beneficial –

Read More »

Set up your LinkedIn Cover Image

Are you giving your LinkedIn cover image and banner the attention it deserves? Far too often I see blank images, badly pixelated imagery, or a stretched-out logo serving as your banner image. And it’s not doing you any favours. When people check out your profiles, the cover image is one of the first things they see.

Read More »
Blue background with text Is LinkedIn still worth it? Image is a cog drawing of people connecting on LinkedIn.

LinkedIn Algorithm Woes

Is LinkedIn still worth it? Have you noticed LinkedIn has been stingy with its reach lately? I have.Engagement is good, even better. But there are not as many eyeballs on my content as I’d like. But I’m not worried. My posts are still doing their thing. Bringing leads to me. If your engagement per post,

Read More »
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