Marketing Strategy & Business Writing

Want to make better marketing decisions?
Tired of beige copy?
Sick of trying to do it all yourself?

I can help your service business

  • stand out from your competitors
  • get more leads
  • convert them to sales, and
  • talk about your services so it’s not boring 


That’s why you’re here right?

You want to know if I can help you grow your business. You want to know if I’m the right fit for you.  And, if I can do what I say I can do. 

So here goes.

I’m Beck, a marketing strategist and content creator for service businesses.  I have over 20 years corporate experience and started Marketing Goodness 3 years ago.

I’m in Sydney but you can be anywhere. Technology is great like that.

Wherever you are – Sydney. Brisbane, Melbourne, Perth, Gold Coast, hell even the back of Bourke. It’s ok. 

As long as you’ve got a phone and a pretty good internet connection, we’re good. 

I help you get clear on what marketing makes sense for your business and can guide you with a practical, no BS strategy.

There’s no off the shelf packages. Each strategy is created around you and your business goals. 

What works for someone else may not work for you. That’s why I design a strategy that is just right for your business, your budget and where you’re at. 

And the best thing?
Because I’m all up in your strategy I can delve into the nitty-gritty of how it all comes together and write words that make your business shine.  

I’m a copywriter (AKA Business Writer) too. Cool hey. 




Business writing

Words that sound like you. But, more profesh.

Financial Services Marketing

Plenty of plain talk, easy to understand copy that talks to your customers.


Marketing strategy

Getting you from A-B and attracting more of the right clients with a realistic strategy.

LinkedIn Marketing Sydney

LinkedIn Marketing

Get found and seen by the right people. Pimp your profile and post great content.


Marketing Training

Hands on, no fluff training to help you and your team nail your marketing.


Client Love

Hilal Aydemir
Hilal AydemirMortgage Broker at Hilal Aydemir
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Wow. I was blown away with how Beck was able to pull out all the thoughts in my head, and put them into words to capture the essence of my business. Beck was easy to work with, delivered to deadline, and knew what I wanted before I did! I’d highly recommend working with her. Great marketer and business writer.
Rachel Hamlen
Rachel HamlenHead of Customer Experience at FairVine
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I approached Rebecca for assistance with writing content for our website magazine, with a specific focus on women's finance and surrounding issues (career, returning to work, teaching kids about money etc). Rebecca has proven herself to be professional and open to edits. She is an insightful writer, quick to "get" what I want to say, and, reassuringly, is an excellent researcher. I cannot recommend her highly enough - she has produced at a much higher level than I expected, and I aim to have a long working relationship with her.
Frank McGowan
Frank McGowanSales Manager at KGISL
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Rebecca is a very talented marketer. She worked with me to define, identify and place in context my skills, experience and services. Now, instead of jargon, it is very easy to understand what I do and who benefits. Sounds simple, but it takes a talented marketer to make it so.
Toni Lontis
Toni Lontis"Radio Toni" host and Published Author
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After a professional introduction, an email and a brief conversation, Rebecca from Marketing Goodness had my advertisement and copy done. Such prompt and professional service was appreciated within the tight timeframe we had. Well done Rebecca! First experience with a marketing professional has been a delight.
some of the

Clients i work with

Ready to grow your business?
Let's go!

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