Sydney Marketing Strategist & Business Writer
Want to make better marketing decisions?
Tired of feeling stuck?
Need to feel good about the words you use to talk about your business?
I’m a marketing strategist and content creator who niches in financial services, but loves when I get to help small business owners too.
If you want to
- stand out from your competitors
- get more leads
- convert them to sales, and
- talk about your services so they don’t sound boring
Talk to me. I’m Sydney based, but you can be anywhere in Australia.
Am i the right person for you?
That’s what you want to know right?
You want to know if I can help you grow your business. You want to know if I’m the right fit for you. And, if I can do what I say I can do.
Here’s what you need to know about me.
I’m Beck, a curious, friendly Sydney marketing strategist and content creator. I have a niche in financial services and B2B but regularly apply that corporate know-how to smaller, local businesses who want to get serious about marketing.
I’m not the cool kid anymore, but I have the experience and know-how you need to communicate your value to market.
Having worked in corporate marketing and communication roles for over 20 years I branched out on my own in 2015.
We don’t have to be in the same city. You can be anywhere.
Technology is great like that. As long as you’ve got a phone, a decent internet connection, we’re good.
But, if you’re a local Sydneysider (inner west of Sydney) we can meet up in person. Coffee? Tea? Chai?
What I do best
I help you get clear on what marketing makes sense for your business and can guide you with a practical, no BS strategy.
There’s no off the shelf packages.
Each strategy is centred around what you need to make happen and the dreams you have for your business.
What works for someone else may not work for you.
That’s why your strategy needs to suit your business, your budget and where you’re at.
And the best thing?
Because I’m all up in your strategy I can delve into the nitty-gritty of how it all comes together and write words that make your business shine.
I’m well connected and can bring great people together to deliver what you need.
I’m a copywriter (AKA Business Writer) too. Cool hey?
Having spent many years wrangling the corporate beast to instill the voice of the customer, my aim is to put a human and friendly face onto financial services copywriting.
Helping people understand what you do – and why they need you.
You could say I’m fluent in Financial Services Marketing and Money Talk. Which helps potential clients trust in what you do.
The Marketing and Copywriting Projects I work on include (Niche = Financial Services Marketing and Copywriting)
SERVICES
Business writing
Words that sound like you - but better. I write words that connect with your ideal customers.
Financial Services Marketing
Plenty of plain talk, easy to understand copy that talks to your customers.
Marketing & Cotent strategy
Getting you from A-B and attracting more of the right clients with a realistic strategy.
LinkedIn Marketing
Get found and seen by the right people. Create a stand out profile and post great content.
Marketing Coaching and Training
Hands on, no fluff training to help you and your team nail your marketing. LinkedIn and Content Strategy Focus.
Kind words from my Clients
Client Love
When we first met, we really were starting with nothing – but that didn’t phase Beck. She grabbed it by the horns and ran with it.
Our experience working with a marketing person was great – she was on the ball, on top of the detail and very responsive. Our new brand and website was exactly what we were after.
I’d highly recommend Beck from Marketing Goodness. You won’t be let down. She has tons of marketing knowledge and provides top-notch service.
Her Content Strategy skills cut through with a team of over-thinkers, and she was able to extract the essence of the business and turn it into succinct and engaging copy with a minimum of fuss.
Beck’s experience and her professional manner helped her to navigate a room full of competing expectations and she made everyone feel as if they had something to contribute, while sticking to the task at hand - which was distilling a vast amount of content into clear, and concise messaging.
I can highly recommend Rebecca's work.
I recommend Beck for her professionalism, attention to the client target market and understanding of the client needs.
Beck is my go-to for all Strategy, Content creation and individualised client focus for any project.
Beck is easy to work with and gets the work I do, and what I'm trying to achieve.
Having now started working together I'm clear on what I need to do and I'm very happy with the results so far.
She's helped me see my business in a new light. And not just from a marketing angle either. She's given me fresh ideas and guidance on all aspects of my business.
I love having Beck in my corner and knowing she's there to help me when I need it. Seriously not only a smart woman but a beautiful soul. Would recommend her to anyone looking for serious growth in their business
I look forward to working with Rebecca again soon.
Working with Rebecca is just so easy! She's extremely switched on and highly tuned into my business vision, goals and requirements, and delivered exactly what I needed.
Rebecca goes above and beyond for her clients, something else I appreciate about her.
I cannot recommend Marketing Goodness highly enough!!
Beck is a pleasure to work with and always available to help you through road blocks.
I've had the pleasure of working with Rebecca on 2 projects and honestly she "gets it" like no other marketer/content producer that I have worked with. She is professional, hardworking and pleasure to work with.
I honestly can't recommend Rebecca enough.
5 STARS
Beck was great at getting the brief out of my head and onto paper.
She was able to decipher the technical aspects and turn our vision into compelling content that customers would understand, and importantly, that advisers would find useful.
Beck brings the perfect balance of Marketing creativity and business pragmatism that ensures the end result delivers maximum cut through and impact. I highly recommend Beck and truly value her insights and personal touch!
Beck has done some amazing work for Boobs on the Run, with our member programs, run leader guides, and award entries.
I would highly recommend her for marketing and copy work.
