Business Writer & Marketing Strategist Sydney

Want to make better marketing decisions?
Ready to take your business to the next level?
Need to feel good about the words you use to talk about your business? 

Hello, I’m Beck. A business writer and marketing strategist who niches in financial services but loves to help small business owners too.

Together we create realistic, easy-to-follow digital marketing tactics and content strategies that position you as an expert.

If you want to

  • stand out from your competitors
  • get more leads
  • convert them to sales, and
  • talk about your services so they don’t sound boring

    Talk to me. I’m Sydney based, but you can be anywhere in Australia.
Get me to do it for you

Am i the right person for you?

That’s what you want to know right?

You want to know if I can help you grow your business. You want to know if I’m the right fit for you.  And, if I can do what I say I can do. 

Here’s why you should choose to work with me.

I’m Beck, a curious, friendly Sydney marketing strategist and content creator. I have a niche in financial services and B2B but regularly apply that corporate know-how to smaller, local businesses who want to get serious about marketing.

My happy dance comes when I know I’ve helped you achieve your business dreams.  I’m your biggest cheerleader.

Past clients will attest that I’m still thinking of them months, even years after our projects have finished. 

I’m not the cool young kid anymore, but I have the experience and know-how you need to communicate your value to market. 

20 + years of corporate marketing and comms experience will give you that.

We don’t have to be in the same city. You can be anywhere.

Technology is great like that. As long as you’ve got a phone, a decent  internet connection, we’re good. 

But, if you’re a local Sydneysider (inner west of Sydney) we can meet up in person. Coffee? Tea? Chai? 

What I do best 

I help you get clear on what marketing makes sense for your business and can guide you with a practical, no BS strategy.

There’s no off the shelf packages. 

Each strategy is centred around what you need to make happen and the dreams you have for your business. 

Just because a strategy worked for your mate down the road doesn’t mean it will work for you. 

Marketing strategy needs to suit your business, your budget and where you’re at (start-up, growth mode or well established).

And the best thing

Because I’m all up in your strategy I can delve into the nitty-gritty of how it all comes together and write words that make your business shine.  

As a well connected marketing freelancer I can bring great people together to deliver what you need. 

I’m a copywriter (AKA Business Writer) too. Cool hey?

Having spent many years wrangling the corporate beast to instill the voice of the customer,  my aim is to put a human and friendly face onto financial services copywriting.

Helping people understand what you do and why they need you. Not everyone is good with money – I want to change that.

You could say I’m fluent in Financial Services Marketing and Money Talk. Which helps potential clients trust in what you do.

a niche Financial Services Marketer and Copywriter who also supports small service businesses

Marketing & Copywriting services


Business writing

Words that sound like you - but better. I write words that connect with your ideal customers.

Financial Services Marketing

Plenty of plain talk, easy to understand copy that talks to your customers.


Marketing & Content strategy

Getting you from A-B and attracting more of the right clients with a realistic strategy.

LinkedIn Marketing Sydney

LinkedIn Marketing

Get found and seen by the right people. Create a stand out profile and post great content.


Marketing Coaching and Training

Hands on, no fluff training to help you and your team nail your marketing. LinkedIn and Content Strategy Focus.

Well connected experienced freelancer

Rebecca-Cofrancesco- CPM -AMI-LOGO
Some of the awesome clients I have helped
Supporting Small Business Marketing Corporate B2B marketing Projects and LinkedIn
Marketing Goodness Client
Marketing Goodness Client
Marketing Goodness Client
Marketing Goodness Client
Marketing Goodness Client

Work with me

One-Off project

Get your marketing off your to-do-list and onto mine.

Marketing Coach

1:1 Marketing Coaching Programs for LinkedIn and starting your business.

For a day

Tackle your biggest marketing challenge or content need. Book in a VIP Day.

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