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Why Independent Advice Firms need a content strategy

Financial Advice Content Strategy

Stand out in the crowded financial services industry with a powerful brand story and unique positioning.
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Marketing basics what every business needs to know

Marketing basics: what every business needs to know

Marketing Basics Have you been tasked to ‘get your marketing’ sorted but you don’t know where to start?   I know it can feel daunting. There ...
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Content Marketing Fundamentals

Content Marketing Fundamentals

‘Content is King’, as the saying goes. And It’s true because content is everywhere, underpinning each experience along the customer pathway. Customer expectations in this ...
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Guide to placing featured items on your LinkedIn profile.

How To Use Your LinkedIn Feature Section To Get Leads

Optimise Linkedin to get leads Your LinkedIn Featured Section The LinkedIn Featured Section is a great way to showcase your skills, explain how people can ...
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What I learned about LinkedIn in 2023

Here's what I know for sure about LinkedIn and the lessons I've learnt being active on there.
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Why you need great copy and why it's worth paying for it

Why you need great copy (and why it’s worth paying for it)

Great copy positions your business in it's best light and helps potential customers decide if they want to work with you.
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The art of commenting on LinkedIn

How to comment on LinkedIn I’ve said it before, and I’ll say it again. The key to being successful on any social media platform relies ...
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Content Batching in 3 hours

Create a month’s content in 3 hours a month

What is content batching? How does it work?And is it for me? Content batching is where you block out time to create all your content ...
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LinkedIn Red Flagg

LinkedIn Connection Request Red Flags

Most of us are on LinkedIn to build our network, so it’s no surprise that we’re open to random connection requests.  Most are innocent, genuine ...
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Do I turn on LinkedIn creator mode?

LinkedIn creator mode – Do I turn it on?

LinkedIn Creator Mode – do you need it? LinkedIn regularly updates features and provides new options that help you raise visibility and support the content ...
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