Content batching is where you block out time to create all your content in one go.
With the logic being, when you focus on one task at a time it’s easier to get into a flow and your content will be aligned with strategic intent, over sporadic, adhoc posts that don’t support business goals.
Tick it off your to-do-list
When you’re done batching content, you can relax, knowing you’ve got your month’s content sorted and ready to go. You won’t have that sinking feeling of not knowing what to post or stressing because it’s gone weeks without posting. Here’s how you go about batching content in a morning.
Block out three hours in your calendar
Think about when you’re the freshest so your creative juices flow.
Lock the time in and stick to it. Don’t move it around, no matter how tempting it is.
Step 1
Decide how often you want to post
(daily, weekly etc)
Step 2
Lock in your content themes.
Step 3
Get into the hearts and minds of your audience.
Step 4
Choose your formats
– articles
– posts
– videos etc.
Step 5
Plan your distribution strategy for each chanel
(times and dates)
Step 6
Map it out
on paper or within a scheduler.
(I use Sked)
Step 7
Start Creating your content
– GO!
Decide how often you want to post based on your goals and stick to a schedule you can keep up with.
Daily is the optimal posting schedule, but the reality is most of us don’t have enough time to do this.
That’s why it’s better to choose a realistic posting schedule you can stick to.
Have clear content goals
There’s no point creating content just for the sake of it, think about what job you want each piece of content to do.
And know what’s coming up in your business – grab your calendar and plot those events, days and milestones.
What are you trying to do in your business?
– build a personal brand
– launch a course/freebie?
– get more clients in your niche?
Choose the topics you talk about all the time.
For example, a marketer like me has 4-5 topics that I’m an expert in.
These topics align with the type of work I love doing and fall into my zone of genius. I can quickly and easily come up with ideas to fit this space.
Then so it doesn’t get boring I stick to a framework of 5 post types.
Get into the hearts and minds of your audience.
Create with them firmly in mind.
When creating your content, really think about what’s going on for your ideal customer. Ask yourself these questions:
Remember, it’s not about you, it’s about your customers.
Choose your formats
With many content formats to choose from these days, make sure you take advantage of all your options.
Like you, your audience has different preferences, ways of taking in information and how they like to consume content. You want to mix it up and give your customers the content they want to consume.
Create a mix of; Articles, blogs, social media posts, video content, reels, stories, infographics, presentations, and emails.
Distribution
Identify all the places you can share your content, including your own channels and partner channels.
A lot of amazing content goes to waste if you forget this step.
Tip: Don’t be afraid to reuse your content. Chances are not all your audience saw it the first time.
Map it out
Use a content calendar or a scheduling tool to map out where your content will go during the month.
For example, you can use days of the week to guide your content.
Motivation Monday, Teach me something Tuesday, Work with me Wednesdays, Get to know me Thursdays, Friday Funnies etc.
STEP SEVENCreate your content
Because you’ve done the steps above, you know exactly how many pieces you need to create.
Set yourself a timer and smash out 10-15 ideas in 20 minutes.
Then start crafting your posts.
Basic content principles:
Tips for creating better content
Design for engagement and to move people through the sales journey.
Help them know what you’d like them to do with your post or where to go next clear call to action that promotes engagement.
For example;
Don’t forget to entertain your audience
Share something that is relevant to the category or theme for the week that will resonate with your audience or make them laugh or nod along with you.
Teach your audience how to do something
When you help your audience learn something or solve a problem they have, you’re creating a personal brand. Showcasing your expertise and getting known for your niche.
Think about;
The common questions you get asked all the time?
Common challenges you know your audience struggles with and create content around that.
It looks like:
Humanise your brand through relatable content
Connect with your audience by creating content that triggers an emotional response.
Share your ‘why’ behind the scenes, more about you, the person behind the brand.
People connect and buy from people, give them a reason to buy from you or work with you instead of a big brand name.
2. Relief
It gets done in one go, done and dusted for the month.
3. You won’t feel a sense of dread anymore with content creation hanging over your head.
4. You’ll finally have a consistent presence on social media (and feel a little smug about it).
5. Leads will start to come to you because you have been clear about what you do and why you are the answer to their problems.
Ready to get those marketing tasks off your to-do-list and onto mine?
– website projects
– content and marketing strategies
– LinkedIn training and more
About the Author
Rebecca Cofrancesco is an experienced marketing strategist and content creator.
She works with professional services brands and offers freelance services without the overhead of a full-time employee.
Contact:
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