The art of commenting on LinkedIn

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How to comment on LinkedIn

I’ve said it before, and I’ll say it again. The key to being successful on any social media platform relies on you being social. The easiest way to be social is to add comments on relevant content to your expertise, or posts your ideal client has made or are targetted to. 

When you leave a powerful comment it can elevate your personal brand and visibility. Will bring more people into your world and generate interest in what you do.  It’s great for people who don’t feel ready to post their own content and can be a great way to get your ‘LinkedIn sea legs’ and understand how the platform works. 

B
enefits of commenting on LinkedIn

When you comment on LinkedIn, it triggers notifications to your network. 

  • increases awareness and raises visibility. How? Notifications get sent to the poster, other people who have commented and your own network. 
  • the original poster’s followers see your comment (expanded reach).
  • your name and link to your profile are included in the notification, so if your comment is interesting enough it will grab the attention of the readers and you will get more views on your profile (and how you’ll know that what you’re doing on here is working).
  • when people comment (and you respond) in the first hour of your post going live, it’s likely you will get more free reach on your post.
  • great comments on LinkedIn lead to conversations, being remembered and, when done right, an expanded network.

But ‘meaningful’ comments can be interpreted quite broadly. And not everyone gets it right. 
If you only drop an emoji or only use the prompts LinkedIn gives you, you’re missing out on great conversations and an opportunity to make new connections.

To help you get started, I share my 7 tips on how to comment on LinkedIn and 7 content prompts you can steal to kick start your thinking.

7 tips on how to comment on LinkedIn

Tip 1:  Leave more than an emoji or one word comment

Think about it. Your job on social media is to start or join conversations.  Your comments should give the poster an opportunity to respond and expand the ideas/thoughts in the original post.  A thumbs up or ‘great’ comment makes it awkward.

Acknowledge the key theme, add your take on it and seek a response.

Needs to be minimum 5 words and ideally extends the conversation around the original topic.
Even better if you make the original poster look good. 

Tip: If you’re commenting on a popular post with hundreds of comments consider @tagging the poster so they will be notified.

Tip 2: Comment on topics that align with your expertise 

It’s much easier to drop a comment when you know the topic inside out.

Take a minute to think about your experience, unique perspective and  opinion on the original post.

Write 1-2 sentences and if you make a few points, use shift enter and create that lovely white space. Or if you’re a bit more flamboyant, use those emojis to break up the comment.  And if you’re even more extra, use a gif or image to make your point. 

Little known fact; you have up to 1250 characters available when you comment, but for the love of god, don’t use them all.

Tip 3: Comment with kindness and respect

It’s healthy to have opposing views, but I have seen a lot of ego-led comments that are quite frankly, rude.

Rude to the poster and condescending to the reader. 

No one likes that person. Don’t be that person.
Being snarky or a know it all doesn’t encourage people to check you out or connect with you.

There are going to be times when you strongly disagree with someone. Keep it above board and only argue the point, not the person.  And if you don’t like it, scroll on – you don’t need to comment.

LinkedIn is a professional network and all of your connections will see what you are up to.  Don’t undo the work you have done to build a professional brand by commenting like an idiot. 

If you don’t have anything nice to say, don’t say it. Comment with kindness and respect.

Tip 4 – stay on LinkedIn, don’t invite people elsewhere

Not surprisingly, LinkedIn would prefer you to hang out and chat on the platform, so don’t link people off to another website in the comments. 

You could create an impression that you’re hijacking the post for your own gain or are spamming the original post.

LinkedIn rewards conversations that happen on the platform. 

Tip 5 – tag the poster using the @symbol

If there are a lot of comments you may want to tag the person who created the post so they get notified and can reply to you.
Otherwise your comment may get lost in a sea of comments. 

💡 Did you know you can pin your favourite comment to the top?

Tip 6 – Use Spellcheck before you post your comment

Most comments are done on the go, making it easier for auto-correct to sneak into seemingly innocuous comments, and turn them into something else altogether.

Do a quick, read-out-loud so you can pick up any errors before you hit that enter button.

Tip 7 – Open your profile to public so people can see who you are when you comment on LinkedIn

Pay attention to what follows you around LinkedIn. 

When you comment on other people’s posts, their network will also see your comments. So pay attention to your privacy settings and set your profile to public if you want them to see who you are.

Make sure your picture and headline are up to date. Needs to be welcoming and intriguing enough to get people to check out your profile.

Meaningful comment on LinkedIn

Steal these LinkedIn comment Prompts

These are quite generic to give you an idea of what you could say and act as a starting point.
Try not to use them as is because they will sound quite robotic or formulaic.
Best to add your personality and the words you’d actually use.

Prompt One:  Good point

[@Name], I really enjoyed this post.

One point that stood out to me was [specific point], which I think is really important because [reason why it’s important].

Prompt Two: I relate

Great post, [@name], you made an excellent point about [topic], and I completely agree with you. In fact, I’ve had a similar experience with [related experience], which just goes to show how important [topic] is in [industry/field].

Prompt Three: So valuable

Thanks for sharing your insights on [topic], [@name].
It was really informative, especially the part about [specific detail]. I think this is a really valuable perspective because [reason why it’s valuable].

Prompt Four:  Industry know- how

I absolutely love this post, [@name] You’ve articulated something that I think a lot of people in our industry struggle with. I particularly appreciated your thoughts on [specific point], because [reason why it’s important].

Prompt Five: Let’s talk

[@Name], your post about [topic] really resonated with me. I’ve been thinking a lot about [related topic], and I think your perspective on [specific point] is spot on. I’d love to chat more about this and hear your thoughts on [related topic].

Prompt Six: You made me think

Thanks for sharing your thoughts on [topic], [@name]. I thought your post was really thought-provoking, especially the part about [specific detail]. I’m curious to hear what others in our industry think about this.

Prompt Seven: I don’t agree

[@name], I can see your point, especially around [one positive thought/idea] but I struggle with [the point you disagree with]. 
Have you considered[your alternate point of view]. 
Interested to hear your thoughts.

 

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About the Author

Rebecca Cofrancesco is an experienced marketing strategist and content creator.

She works with professional services brands and offers freelance services without the overhead of a full-time employee.

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35 thoughts on “The art of commenting on LinkedIn”

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