LinkedIn regularly updates features and provides new options that help you raise visibility and support the content you create.
If you’re not on there all the time you may have missed the option to switch on Creator Mode. Here’s what you need to know to decide whether to turn creator mode on.
The biggest question most clients have right now is around creator mode for individual profiles.
Should I turn it on? Are there any negatives to turning on creator mode?
My short answer is YES, but as always it comes down to what your LinkedIn goals are and how LinkedIn creator mode will help the most.
What is LinkedIn creator mode?
According to LinkedIn Business
‘Creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn.”
LinkedIn Creator mode gives you:
LinkedIn creator mode can be for anyone wanting to raise their visibility. And it’s especially useful for small business owners, sales teams, and people interested in building their personal brands.
Creator mode will support your goals to:
Who want to raise awareness of their solutions and build a thought leadership presence.
Who want an opportunity to start conversations with potential and existing clients and showcase the services/offers they have.
Who want to be remembered for their niche and want to expand their reach.
Step 1: Go to your profile dashboard and switch Creator Mode to green
Step 2: LinkedIn shows you a preview of how it will look. Hit next.
Step 3: Add 1-5 hashtags so your connections know what topics you post about.
Step 4: If you want these topics to show on your Profile Intro choose yes
Step 5: Hit save and wala, your new creator mode profile is visible.
And you have access to LinkedIn Live and Newsletter feauture.
Turning on/off features on LinkedIn should be squarely tied to your goals. So if you don’t have any plans to grow your profile or be known as an expert in your niche, you don’t really need to turn it on.
When not to turn creator mode on:
My experience as a freelancer with Creator Mode turned on
For someone like me, a small business owner, B2B focus and freelance marketer, turning Creator Mode on is a no-brainer.
It gives me an extra opportunity to show what I can do and how I can help.
I see my LinkedIn profile as my very own personal advertising billboard. Another space on the internet for me to showcase what I do and how I help. The more options the better.
For example, if people come across my profile because of content I’ve created or a comment I made on a post they are checking me out because they want to know more about me.
So in my mind, I need to make it as easy as possible to understand that quickly, yes?
Over half of my new clients find me on LinkedIn, the others are referrals from past clients or peers – so it’s worth giving my profile every chance of being more discoverable and appealing to people outside of my network.
Ready to get those marketing tasks off your to-do-list and onto mine?
– website projects
– content and marketing strategies
– LinkedIn training and more
About the Author
Rebecca Cofrancesco is an experienced marketing strategist and content creator.
She works with professional services brands and offers freelance services without the overhead of a full-time employee.
Contact:
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