CASE STUDIES
Samples, Stories and Work
The proof is in the pudding right? Here’s some examples of my work.
Background
The team at Austbrokers SPT Insurance asked for my help with marketing.
Approach
I worked with the team to get clear on what their brand stood for, who they were talking to and what key messages they needed their audience to understand.
Being an established brand it made sense to evaluate current assets and marketing efforts against the new messaging and strategy.
We came up with a plan of attack and an annual marketing plan to follow.
Outcome
Three main areas were identified for immediate improvement:
1. Website
2. LinkedIn Presence
3. Communications Plan
Customers loved the fresh vibe and plain english language.
Deliverables
– Brand and Marketing Strategy
– Tone of Voice Guide
– SEO Friendly Website Copy
– LinkedIn Profile Build
– Articles
– Social Media Posts
– Client Communications
Ongoing Relationship
mentoring and coaching their marketing coordinator.
We asked Beck to help us create a marketing and content strategy for us and we're glad we did.
She was able to consolidate all our thoughts and ideas for the business into an easy to follow, realistic plan. And her influence can be seen in more succinct communications and our new LinkedIn presence.
plus,
Beck is never far away when we need her guidance and she always manages to explain things to us in a way that we understand.
We have seen a huge turn-around in our communications and look and feel. We can not recommend Beck highly enough.
She was able to consolidate all our thoughts and ideas for the business into an easy to follow, realistic plan. And her influence can be seen in more succinct communications and our new LinkedIn presence.
plus,
Beck is never far away when we need her guidance and she always manages to explain things to us in a way that we understand.
We have seen a huge turn-around in our communications and look and feel. We can not recommend Beck highly enough.
Background
The team at VINCEL contacted me while they were in pre-launch mode.
Unsure of how to go about marketing their new product.
They were looking for someone who could help them position and launch their brand.
Approach
First up we needed to get clear on the brand.
What it stood for, what it wanted to be known for and how to position against competitors in the market.
Then an indepth marketing strategy was created including a recommended release approach.
Outcome
I was able to project manage everything VINCEL needed.
Working with Graphic Designers to design their brand elements and a Web Designer to build their website.
Deliverables
– Brand and Marketing Strategy
– Brand Guidelines,Tone of Voice
– Brand Assets (including Logos, Business Cards and Flyers)
– Website Build
– Website Copy
– Blog Articles
– Images
– Social Media templates
Creative Partner – Yik Yak Creative
Web Designer – Toria Designs
We've loved working with Beck. She has been on our side from day one. When we first met, we really were starting with nothing – but that didn’t phase Beck.
She grabbed it by the horns and ran with it.
Our experience working with a marketing person was great – she was on the ball, on top of the detail and very responsive.
Our new brand and website was exactly what we were after.
I’d highly recommend Beck from Marketing Goodness.
You won’t be let down.
She has tons of marketing knowledge and provides a top-notch service.
She grabbed it by the horns and ran with it.
Our experience working with a marketing person was great – she was on the ball, on top of the detail and very responsive.
Our new brand and website was exactly what we were after.
I’d highly recommend Beck from Marketing Goodness.
You won’t be let down.
She has tons of marketing knowledge and provides a top-notch service.
I'm over on LinkedIn
To get a full picture of my experience and qualifications connect on LinkedIn.
Background
As a sub-contractor I worked with the Australian Marketing Institute to write and deliver a 2 day strategic marketing course for a large insurance industry group business.
Approach
We wanted to create a practical, hands-on experience for attendees.
To ensure course content was relevant we considered the attendees business needs and knowledge level.
Outcome
A two-day workshop was developed.
Taking attendees through the basics of strategic marketing and how to implement in their business.
By the end of the two days attendees had the tools and know-how to create a strategic marketing plan for their business.
Deliverables
– Day 1 : The Why of Marketing
Strategic Marketing, Customer Personas, SWOT analysis, Business Values
– Day 2: The How
The Rules, staying compliant
Digital Marketing Essentials, &
Strategic Content
Participant Workbooks, Handouts & Marketing Templates
Published work on other sites
Background
I’ve been working on and off with SuperChoice for a few years now.
Helping with new product marketing, a mini-rebrand and ongoing support for the sales team.
Approach
Our relationship has grown from our initial brand positioning project to providing product marketing support.
I work closely with their sales team to provide communications, sales pitches and corporate communications.
Outcome
Since working with SuperChoice
we’ve refreshed the brand look and feel.
Created consitency in brand assets and sales presentations.
Released regular communications.
And launched the company LinkedIn page.
Deliverables
– Brand and Marketing Strategy
– Brand Guidelines
– Brand Assets
– Website Copy
– Article Writing
– Press Releases
– LinkedIn Management
– Website Management
– Sales Presentations
– Content Creation
(Flyers, Invites, Conference)
The combination of Beck's deep marketing expertise and ability to quickly and accurately, interpret, conceptualise and deliver on a wide variety of complex and often technical messages, for both internal and external audiences, is invaluable.
From thought leadership to brand assets, competetive bids to product collateral, Beck flexes to support business needs across sales, product, technology and the corporate office.
Her "can do" approach to tasks, willingness to go above and beyond and cheerful manner are commendable. Beck's stewardship of the SuperChoice brand and marketing make her a valued service provider.
From thought leadership to brand assets, competetive bids to product collateral, Beck flexes to support business needs across sales, product, technology and the corporate office.
Her "can do" approach to tasks, willingness to go above and beyond and cheerful manner are commendable. Beck's stewardship of the SuperChoice brand and marketing make her a valued service provider.
Background
I met Rachel from Fairvine through a recommendation on Facebook.
She was looking for freelance copywriters to support their launch plans for Fairvine.
Fairvine are a start-up women’s only Super Fund.
Approach
We agreed to create a series of blog articles that would relate to women’s money issues.
Outcome
Well researched, action based articles that help Fairvine readers make better decisions with their money.
Beck is an insightful writer, quick to "get" what I want to say, and, reassuringly, is an excellent researcher.
Small projects
Worked with PetSure on a new product positioning and messaging strategy.
Created Sales Materials including product brochures, event signage and sales presentations.
I’ve helped Mobile Healing Hands for a number of years now.
Including, new home page copy, sales flyers and an email campaign to drive XMAS bookings.
Boobs on the Run are a women’s only running program in NSW.
As Mel’s footprint started to grow she asked me to help her formalise her program and training for run leaders.
Creating weekly emails, running guides and social media posts.
I’ve also helped with Award Entries and writing content for Kids on The Run.
