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What “magnetic messaging” really means (and how to write brand messaging that feels like you)
What’s the deal with magnetic messaging? I don’t know about you, but when I come back from holidays it takes me a few days to find my groove again.So I don’t schedule deep thinking or big writing jobs — just coffee, emails, and low-pressure admin. But then I fall into the trap.I start consuming instead
Boost your cash flow
Sales slowing? It’s time to do these five simple things to get them moving again.
EOFY is coming. Spend wisely.
Splurge or Shrink? End of financial year, it’s the time when our minds run to the numbers, our tax bill about to hit or thinking about how can we pay less (legally of course). And also when we realise — if a big expense is coming anyway, why not claim it this side of June
You don’t need more content. You need to see what you’ve got differently.
You’re not out of content. You’re just too close to it. Last week I ran a Brand Story session with a brilliant business owner. As we talked, stories poured out — real wins, powerful moments, values you could feel. Then halfway through, they paused. “Wait… we already have this content. We capture it every day.”
Is your LinkedIn working for you… or against you?
Your LinkedIn profile could be turning people off and you don’t even know it You know how people say “just Google me”? Well, for most of us, “Google me” leads straight to LinkedIn. And that means your profile is doing one of two things: ✅ Building trust and sparking curiosity❌ Or quietly turning people
What’s wrong with your emails?Probably one of these 5 things
Discover 5 common email marketing mistakes that stop people from reading, clicking, or buying — and how to fix them fast.