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Rebecca-Cofrancesco- CPM -AMI-LOGO

LinkedIn Connection Request Red Flags

Most of us are on LinkedIn to build our network, so it’s no surprise that we’re open to random connection requests.  Most are innocent, genuine requests, but there has been a rise in fake accounts and potential scammers on LinkedIn recently.   So what can we do about it?  Take a strategic approach to who you

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Do I turn on LinkedIn creator mode?

LinkedIn creator mode – Do I turn it on?

LinkedIn Creator Mode – do you need it? LinkedIn regularly updates features and provides new options that help you raise visibility and support the content you create. If you’re not on there all the time you may have missed the option to switch on Creator Mode. Here’s what you need to know to decide whether

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7 Marketing Tactics for Financial Advisers

2022 Guide to Financial Services Marketing

2022 guide to Marketing your Financial Services Business The 7 non-negotiable marketing tactics every financial advice practice must do if they want to attract new clients and keep the ones they have. Have a clear marketing goal Humanise your brand Client referrals Get your website working for you Become your own publisher (Social Media, Articles,

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6 types of social proof

6 types of social proof you need in your marketing

The 6 types of social proof you need to know about Why social proof and customer stories help people buy Think back to the last time you considered a significant purchase? What went through your mind? A gazillion questions no doubt. is it worth it? will it work? will it fit? will it last? do

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Thought leadership content – do you need it?

Does thought leadership content still have a place in your 2022 marketing strategy? First up, let me explain what  thought leadership content is. According to the Edelman LinkedIn Report: Thought leadership material refers to thought pieces, essays, videos, webinars, live presentations, PowerPoint slides, and research reports — that companies make available to the public for

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