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How to Create Customer Personas to Inform Marketing Tactics
Customer Personas can be super helpful for your marketing strategy, but only if you know how to create and use them effectively. Often, people whip up these detailed personas and then … nothing. They sit on the shelf because they are too lyrical and don’t answer the questions you have about marketing. Let’s change that. What’s
5 Low-Cost Marketing Strategies For Service Businesses
Punch above your weight You don’t need a giant budget to market your service business. But you do need to spend time and energy to stay visible, keep your clients happy and have another way to get new clients. If you’re looking to stretch your marketing dollars further, these five low-cost marketing strategies can help you
12 Key Content Types to Boost Engagement and Convert Buyers
Create the content your client’s need to get to YES.
How to avoid a crappy partnership
Ever been burnt by a failed business collab? Here’s what to look for in your next partnership.
Client Retention Basics
Client retention is a smart Move Do you want to stop chasing shiny new leads or the time? Or would you refer to work with people who already value and appreciate what you do? A focus on client retention and experience could be the nudge you need. Retaining loyal clients is not just beneficial –
Set up your LinkedIn Cover Image
Are you giving your LinkedIn cover image and banner the attention it deserves? Far too often I see blank images, badly pixelated imagery, or a stretched-out logo serving as your banner image. And it’s not doing you any favours. When people check out your profiles, the cover image is one of the first things they see.
