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How to not be cringey on LinkedIn
We’ve all seen them. The posts that make you cringe. The connection requests that feel like a one-way ticket to a sales pitch. The content that leaves you wondering, is this LinkedIn or Facebook? LinkedIn is brilliant for building your brand, making connections, and actually landing business. But some habits? They’re doing more harm than
How to Show Up on LinkedIn in 2025- Your No-Nonsense Guide
You can stand out for the right reasons on LinkedIn. LinkedIn is the place for professionals. But are you really tapping into it’s full potential? Whether you’re a seasoned thought leader or just starting your journey, showing up on LinkedIn the right way can make all the difference. Let’s unpack what ‘showing up’ looks like
Marketing Predictions 2025
Marketing has changed. Are you ready? My marketing predictions for 2025. Geez marketing is changing at a fast pace. It’s hard to keep up. There’s new fancy tools, new ways of doing things and everyone, and I mean everyone has an opinion on what marketing you should be doing. One minute, the strategy you’ve relied
How to Create Customer Personas to Inform Marketing Tactics
Customer Personas can be super helpful for your marketing strategy, but only if you know how to create and use them effectively. Often, people whip up these detailed personas and then … nothing. They sit on the shelf because they are too lyrical and don’t answer the questions you have about marketing. Let’s change that. What’s
5 Low-Cost Marketing Strategies For Service Businesses
Punch above your weight You don’t need a giant budget to market your service business. But you do need to spend time and energy to stay visible, keep your clients happy and have another way to get new clients. If you’re looking to stretch your marketing dollars further, these five low-cost marketing strategies can help you
12 Key Content Types to Boost Engagement and Convert Buyers
Create the content your client’s need to get to YES.
