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The dreaded quiet period We’ve all been there. But it doesn’t make it any easier. I learnt a valuable lesson 18 months ago. Business was great, I was doing all the right things. Had a nice flow and mix of clients. And, I’d verbally been offered a short-term 8 week contract (on a bloody decent day
Is it time you went all in on LinkedIn? LinkedIn is shaping up to be the cool kid of 2019. But what’s all the fuss about? Should you go all-in on LinkedIn? Is LinkedIn for you? Or is it just another social media channel you have to be all over? Here’s what you should know
How much should you spend on Marketing? I’m always asked “how much should I spend on marketing? And my answer is always – it depends. Annoying huh. You were looking for the silver bullet. But bear with me (click bait heading wasn’t for nothing) Can you answer these questions about your numbers? Business goals What
We’ve all heard the stories of the plumbers with leaky pipes at home or the chef who orders UberEats each night. Well the same thing happens to people in marketing and copywriting. We’re often too busy working on clients work that we neglect our own. I decided it was time to up my game and
The words you use matter. They influence the perception people have of you, your company and services. When you communicate clearly you’re giving people confidence in your ability to deliver what you say you’re going to do. Communicate Clearly Say goodbye to Gobbledygook. When we’re an expert in something we have a tendency to show