Brand Story Package
Know what to say. Sound like yourself. Make the rest of your marketing easier.
A clear messaging system for your website, LinkedIn, proposals, presentations and every other place you need to explain what your business does.
We gather the useful thinking currently scattered across your head, old documents and far too many browser tabs, then turn it into words your business can keep using.
For service businesses, growing teams and experts.
Sound familiar?
You’re editing the same paragraph. Again.
It is technically correct. It contains plenty of respectable business words. And it still sounds like it could belong to six other businesses.
So you change “tailored” to “personalised”, stare at it for another minute and open LinkedIn instead.
Perhaps the website says one thing, LinkedIn says another and your proposal has its own special version. Every new piece of marketing starts with you trying to rebuild the message from scratch.
Clear writing comes after clear decisions.
First, we work out what needs to be true.
What do you want your business to be known for?
What matters most to your customers?
Why should they choose your approach?
Which ideas need to show up everywhere?
That is the work we do inside your Brand Story Package. Then the words have something solid to stand on.
What changes
One clear message makes everything else easier.
Once the thinking is settled, every piece of marketing has somewhere useful to begin. You have a story, a set of messages and a voice your business can keep using.
-
01
You can explain what you do and everyone tells the same story.
-
02
Your website, LinkedIn, proposals and sales material sound connected. And OMG the same business.
-
03
Your team knows which messages resonate and when to use them.
-
04
Writers, designers and VAs receive a brief they can actually use.And yes, you can even use it to train AI.
-
05
Content creation just go easier, because you know your pillars.
-
06
AI tools have stronger source material and produce more relevant output.
-
07
Your customers understand your value, why they should choose you and what they can expect.
The biggest change? You have a message you trust, ready whenever your business needs to explain, sell, teach or show up.
What is a Brand Story Package?
Strategic messaging fuels your marketing.
It brings the decisions, customer understanding and language behind your marketing into one clear, practical system.
It captures what your business stands for, who you help, what customers care about, what makes your approach valuable and how to talk about it in a way people understand. It becomes the reference point for everything your business says, writes and creates.
The thinking it holds
Who you help and what they care about
What your business stands for
Why your approach is valuable
The messages worth repeating
How your business should sound
One useful source
Your Brand Story
Website copy
Proposals
Presentations
Content
AI instructions
When someone sits down to write a webpage, update LinkedIn, brief a supplier or plan content, they have a clear place to begin.
What you receive
All the thinking, messages and examples in one useful place.
Your Brand Story Package is built to be used. Each section helps you and your team make better marketing decisions and create stronger work.
Your brand story
The central story that connects your business, your customers and the value you bring.
Audience insights
What your customers care about, question, worry about and need to hear before they feel ready to choose you.
Messaging framework
Your key messages, value points, proof, calls to action and useful phrases, organised so you can actually find them again.
Tone of voice guide
Practical guidance for sounding recognisably like your business, even when someone else is doing the writing.
Content pillars
Clear themes that connect your expertise with the conversations your customers are already having.
Ready-to-use examples
Headlines, introductions, bios, pitch lines and content ideas to help you turn the strategy into real marketing.
AI background document
A clean source document you can give your preferred AI tool, so it starts with better context and gives you more relevant output.
Built to earn its keep
Use it yourself. Hand it to your team. Brief a supplier. Give AI better source material.
Brand Story Package
Ready to sort out your words?
Investment from $5,200 + GST
How it works
Let's talk about your business in a strategic, what you do now, way.
Bring your thoughts, experience, old website copy, client emails, scribbled ideas and all the things you know matter but have never quite found the words for. That gives us an excellent start.
Book and lock it in
You choose your timing, pay the commencement fee and we lock your project dates into the diary.
Fill the project board
I set up a shared project board in Plutio. You drop in your brand background, strategy documents, current copy, competitor links, voice notes and useful odds and ends.
I read, research and poke around
I review what you send, research your market and customers, spot the gaps and arrive at our workshop with plenty of questions.
We talk it all through
Our three-hour deep-dive workshop happens on Teams or in your Sydney office. We unpack your audience, offers, strengths, proof, language and what your business needs next.
I burrow in and write
I turn our conversation and the research into your custom Brand Story Package. The patterns click, the wording sharpens and the random bits finally find their proper homes.
Your Brand Story arrives
I deliver your package within two weeks of the workshop. We run through it, we refine it and then it is ready for your website, LinkedIn, proposals, content, supplier briefs and AI tools.
The result
A practical source of truth for your marketing, packed with words and direction your business can keep using.
Ready when you are
Ready to tell your Story?
It's time to bring a consistent message that reflects the real you and where your business is heading.
Book a chat if you want to talk it through first. We’ll work out the sensible next step from there.
Choose your next step
Explore my services Book a chat with BeckBring the notes. The questions. The seventeen browser tabs. We’ll start there.