Say hello to practical, easy content strategy and action plans that make you sales.
business and content mentor
Thinker. Doer. Idea Maker.
Does this sound like you?
- You have ideas spilling everywhere but no time to do them any justice.
- You cringe anytime someone checks out your website because it doesn’t feel like you (and tbh, never did).
- You know you’re leaving money on the table because you lack clarity and direction.
- You have plenty to say, but when it comes to writing or showing up online you freeze. Not sure it comes across how you want.
- You know you can do better at LinkedIn (because that’s where your customers hang out) but it feels too hard.
- You miss out on sales and conversions but haven’t done anything about it yet.
If you’re nodding along, saying, yes that’s me, it’s time to get my help so you can hit the ‘Go’ Button On Your Ideas and ignite sales in your business.
Let’s get your ideas moving.
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B2B Content Marketing Strategy Made Easy
Picture how good you'll feel about business if you get my help today.
It's easy to work with me
Ready to take the next step?
working with me
Starts with a brief
The best way to help you, is to understand your business goals and the results you want.
You don’t even have to fill out a form – cause quite frankly, who has time for that?
Now I know what you want I pull together a high-level plan outling the steps and team to help you reach your marketing goals.
You say yes
You like the approach and say yes! We sign an agreement so we’re clear on who does what. You pay a 50% commencement fee to get going.
(I may or may not do a little happy dance).
sydney based marketing goodness
You can Borrow my marketing Brain to make ideas happen
I’m here for those times you need an experienced financial services or B2B services content marketer to guide you in the right direction and position your business in the best light.
Sometimes you need an outside perspective to get you moving and taking action towards business growth.
Getting to know your business, exploring what makes you shine and crafting relatable, very you copy that your customers will love is the kind of Marketing Goodness you can expect.
If your marketing goals look like this, then talk to me.
- you want to stand out from your competitors
- you want to raise your profile on LinkedIn
- you want to attract more leads, convert them to sales
- you want to position what you offer in the best light
- and, you want a high-performing website.
Who am I?
I’m Beck, an idea wrangler who can take your jumbled thoughts and turn them into logical pathways, pull the ‘gold’ from your brain to turn into relatable copy, and come up with the strategy to make it happen.
Naturally curious, I stay on top of trends and tools that make your life easier.
With 25 + years of marketing communications experience under my skirt, I’m known for idea sparking, engaging, authentic ‘oh, that’s so me’ words and guiding you to online success.
My super power is helping you clarify your message, know where to focus and streamline your marketing efforts and show you how to show up on LinkedIn.
Expect plenty of communication, straight talking advice, things delivered on time and feel the support of someone who cares about her client’s success.
The Marketing Goodness Guarantee
Confidently choose my services
The Marketing Goodness Guarantee
Awesome, this is exactly the type of help I need.
My happy clients
It has been an absolute pleasure to work with Beck again. Her professionalism, and seamless ability to quickly grasp our brief and turn information and ideas into useful and engaging content within such a tight timeframe was greatly appreciated.
Beck’s background in financial services was also an additional benefit for us as she understood the landscape and brought a fresh and current perspective to the project.
Thanks again Beck for all your efforts and I look forward to working with you again soon.
I have really enjoyed working with Beck during my time at SuperChoice. Beck’s understanding of the Financial Services Industry segment is valuable and combined with her technology industry understanding she is constantly contributing new idea’s on how to promote and market our solutions.
Beck is able to work in a fast-paced environment that changes quickly, working with many internal stakeholders; seeing through the execution of marketing strategy.
I’d been working as a freelance graphic designer but struggled to effectively position my services. I knew I wanted to offer something unique, but I wasn’t sure how or where to get the word out.Beck’s Thinktank came to my rescue and helped me clarify what services to offer and how to target my ideal audience. They helped me develop a strategic plan to bring my new service offers to life.
At the end of the Thinktank workshop, I had a clear idea of what my website needed, what to include in my sales pitch, and how to use LinkedIn to generate leads.
I’m very much looking forward to implementing my marketing strategy and growing my client list.
Be awesome together
Want to know if we're a good fit?
Lock in a Discovery Call where you can tell me about your goals and what you need.
You’ll get a feel for what I’m about before we lock anything in.
Read my Latest blogs
Are you giving your LinkedIn cover image and banner the attention it deserves? Far too often I see blank images, badly pixelated imagery, or a stretched-out logo serving as your banner image. And it’s not doing you any favours. When people check out your profiles, the cover image is one of the first things they see.
Is LinkedIn still worth it? Have you noticed LinkedIn has been stingy with its reach lately? I have.Engagement is good, even better. But there are not as many eyeballs on my content as I’d like. But I’m not worried. My posts are still doing their thing. Bringing leads to me. If your engagement per post,