Say hello to practical, easy content strategy and action plans that make you sales.
business and content mentor
Thinker. Doer. Idea Maker.
Does this sound like you?
- You have ideas spilling everywhere but no time to do them any justice.
- You cringe anytime someone checks out your website because it doesn’t feel like you (and tbh, never did).
- You know you’re leaving money on the table because you lack clarity and direction.
- You have plenty to say, but when it comes to writing or showing up online you freeze. Not sure it comes across how you want.
- You know you can do better at LinkedIn (because that’s where your customers hang out) but it feels too hard.
- You miss out on sales and conversions but haven’t done anything about it yet.
If you’re nodding along, saying, yes that’s me, it’s time to get my help so you can hit the ‘Go’ Button On Your Ideas and ignite sales in your business.
Let’s get your ideas moving.
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B2B Content Marketing Strategy Made Easy
I'm a Sydney Content Strategist, Business Writer and LinkedIn Mentor
In a world that's being taken over by AI tools, you still need the human touch to come up with a strategy and plan of attack. Someone like me can provide the empathy, emotional intelligence and contextual understanding that AI tools struggle to deliver. Powerful ideas deserve powerful strategies to make them happen, that's why we always start things off with a mini-strategy session. Once we have your strategy in place, you can use it to teach AI how to do a better job and to sound more like you.
Adhoc to Intentional-Marketing Content Strategy
A clear pathway to meet your business goals and articulate your market offers. We get clear on your customers, what they need from you, explore your buyers journey and help you create a good digital first impression.
Vague to Clear - brand messaging
Design your brand story to influence the perception of your business in the market. Key messaging and positioning statements that can be consistently rolled out across your marketing materials.
Blah to Stand-outish - LinkedIn mentoring
Get to know the ins and outs of LinkedIn, and how you can harness it's power. We'll spruce up your profiles, and come up with a LinkedIn game plan to help you attract leads and win business.
Picture how good you'll feel about business if you get my help today.
It's easy to work with me
Convenient, Flexible options with the opportunity For ongoing support
Think of me when you need a one-off project, a marketing communications expert to cover leave, or a coach and mentor to guide your team
One off Projects
You have an idea and need someone to make it happen for you. For example, website projects, client communications, presentations etc.
Activation Days
Delivery on steroids. Expect to wrap your project up in days, not months. Clear deliverables, Clear Outcomes.
3 Month retainers
Agree the support you need and we lock in deliverables or allocated days for the month. Limited availabliltiy, so get in quick.
Mentoring and Training
When generic offers don't cut it and you want tailored advice and mentoring, book in a one-off session or 12 week program. Bespoke training and webinars available.
get unstuck - 1 day thinkTank
Facilitated full-day session to help guide your ideas, bring them to life and activate a plan to make it happen. Every session is different.
DIY - grab resources from the Marketing Shop
Grab my free and paid marketing resources to DIY. Self-paced, budget friendly guides and templates infused with 25 years of marketing expertise.
Ready to take the next step?
working with me
Starts with a brief
1
We talk
The best way to help you, is to understand your business goals and the results you want.
You don’t even have to fill out a form – cause quite frankly, who has time for that?
2
I plan
Now I know what you want I pull together a high-level plan outling the steps and team to help you reach your marketing goals.
3
You say yes
You like the approach and say yes! We sign an agreement so we’re clear on who does what. You pay a 50% commencement fee to get going.
(I may or may not do a little happy dance).
sydney based marketing goodness
You can Borrow my marketing Brain to make ideas happen
I’m here for those times you need an experienced financial services or B2B services content marketer to guide you in the right direction and position your business in the best light.
Sometimes you need an outside perspective to get you moving and taking action towards business growth.
Getting to know your business, exploring what makes you shine and crafting relatable, very you copy that your customers will love is the kind of Marketing Goodness you can expect.
If your marketing goals look like this, then talk to me.
- you want to stand out from your competitors
- you want to raise your profile on LinkedIn
- you want to attract more leads, convert them to sales
- you want to position what you offer in the best light
- and, you want a high-performing website.
Who am I?
I’m Beck, an idea wrangler who can take your jumbled thoughts and turn them into logical pathways, pull the ‘gold’ from your brain to turn into relatable copy, and come up with the strategy to make it happen.
Naturally curious, I stay on top of trends and tools that make your life easier.
With 25 + years of marketing communications experience under my skirt, I’m known for idea sparking, engaging, authentic ‘oh, that’s so me’ words and guiding you to online success.
My super power is helping you clarify your message, know where to focus and streamline your marketing efforts and show you how to show up on LinkedIn.
Expect plenty of communication, straight talking advice, things delivered on time and feel the support of someone who cares about her client’s success.
The Marketing Goodness Guarantee
Confidently choose my services
The Marketing Goodness Guarantee
The price is the price
You'll never get a surprise bill because I'm super transperent about the cost. If scope changes, we talk about it first.
You can call it Quits
If for any reason you're not happy (it hasn't ever happened btw) you can call it quits. But you're still up for whatever work has already been done.
Awesome, this is exactly the type of help I need.
My happy clients
Jenny Liakopolous
Foresters Financial
It has been an absolute pleasure to work with Beck again. Her professionalism, and seamless ability to quickly grasp our brief and turn information and ideas into useful and engaging content within such a tight timeframe was greatly appreciated.
Beck’s background in financial services was also an additional benefit for us as she understood the landscape and brought a fresh and current perspective to the project.
Thanks again Beck for all your efforts and I look forward to working with you again soon.
Damien DiPietro
SuperChoice
I have really enjoyed working with Beck during my time at SuperChoice. Beck’s understanding of the Financial Services Industry segment is valuable and combined with her technology industry understanding she is constantly contributing new idea’s on how to promote and market our solutions.
Beck is able to work in a fast-paced environment that changes quickly, working with many internal stakeholders; seeing through the execution of marketing strategy.
Nicole watts
Graphic Design
I’d been working as a freelance graphic designer but struggled to effectively position my services. I knew I wanted to offer something unique, but I wasn’t sure how or where to get the word out.Beck’s Thinktank came to my rescue and helped me clarify what services to offer and how to target my ideal audience. They helped me develop a strategic plan to bring my new service offers to life.
At the end of the Thinktank workshop, I had a clear idea of what my website needed, what to include in my sales pitch, and how to use LinkedIn to generate leads.
I’m very much looking forward to implementing my marketing strategy and growing my client list.
Be awesome together
Want to know if we're a good fit?
Lock in a Discovery Call where you can tell me about your goals and what you need.
You’ll get a feel for what I’m about before we lock anything in.
Read my Latest blogs
Set up your LinkedIn Cover Image
Are you giving your LinkedIn cover image and banner the attention it deserves? Far too often I see blank images, badly pixelated imagery, or a stretched-out logo serving as your banner image. And it’s not doing you any favours. When people check out your profiles, the cover image is one of the first things they see.
LinkedIn Algorithm Woes
Is LinkedIn still worth it? Have you noticed LinkedIn has been stingy with its reach lately? I have.Engagement is good, even better. But there are not as many eyeballs on my content as I’d like. But I’m not worried. My posts are still doing their thing. Bringing leads to me. If your engagement per post,
Spot AI a mile-off
Where has all the creativity and personality gone? Here’s what an expert has to say.
Are you making these mistakes on your website?
Are you making these website mistakes? Does the thought of sending a potential customer to your website make you cringe? How many do you make?
Why Your About Page Isn’t About You
Your About Page is the second most visited page. Better make it a good one yeah? But less about you, and more about how you help ok?
Website Basics
Your website is a virtual shopfront, and just like a real-life store you want to get all the elements right so it’s a better experience.
