It’s time to boss people around.
Not in a mean way, but in a helpful way. Your customers are looking to you to tell them what you need them to do. Get it right and your CTA will feel natural and the most logical next step.
Ever visited a site, been hooked on the content, thinking, ooh, I want more of this. Only to have nowhere to go? No signup, no offer, no logical what’s next.
So you leave, slightly disappointed. Even though a few minutes before you were totally loving on that brand.
Don’t let that happen to you. Help wanna be customers and grow your business at the same time.
Run through this checklist to see how your Call to Action measures up.