Say hello to practical, easy content strategy and action plans that make you sales.
business and content mentor
Helping you gain the clarity and confidence Your business needs
Business minds often overflow with ideas that compete for time.
Sound familiar?
- You have ideas spilling everywhere but no time to do them.
- You cringe anytime someone checks out your website because it doesn’t feel like you (and tbh, never did).
- You know you’re leaving money on the table because you lack clarity and direction.
- You have plenty to say, but when it comes to writing or showing up online you freeze. Not sure it comes across how you want it.
- You know you can do better at LinkedIn (because that’s where your customers hang out) but it feels too hard.
- You miss out on sales and conversions but haven’t done anything about it yet.
- You’re ready to grow, but need some accountability and guidance to help you take the right path.
If you’re nodding along, saying, yes that’s me, it’s time to get my help so you can hit the ‘Go’ Button On Your Ideas and ignite sales in your business.
Let’s get your ideas moving.
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Give your content marketing the human touch it needs to take a strategic approach for connection and conversion.
I'm a Sydney Content Strategist, Business Writer and LinkedIn Mentor
In a world that's being taken over by AI tools, you still need the human touch to come up with a strategy and plan of attack. Someone like me can provide the empathy, emotional intelligence and contextual understanding that AI tools struggle to deliver.
Powerful ideas deserve powerful strategies to make them happen, that's why we always start things off with a mini-strategy session.
Great content doesn't happen by chance.
Together we can transform your content and the way you approach marketing.
Adhoc to Intentional-Marketing Marketing and Content Strategy
A clear pathway to meet your business goals and articulate your market offers. We get clear on your customers, what they need from you, explore your buyers journey and help you create a good digital first impression.
Vague to Clear - brand messaging
Design your brand story to influence the perception of your business in the market. Key messaging and positioning statements that can be consistently rolled out across your marketing materials.
Blah to Stand-outish - LinkedIn mentoring
Get to know the ins and outs of LinkedIn, and how you can harness it's power. We'll spruce up your profiles, and come up with a LinkedIn game plan to help you attract leads and win business.
Picture how good you'll feel about business if you get my help today.
You're in good company
Some of the clients I have worked with
happy clients
Jenny Liakopolous
Foresters Financial
It has been an absolute pleasure to work with Beck again. Her professionalism, and seamless ability to quickly grasp our brief and turn information and ideas into useful and engaging content within such a tight timeframe was greatly appreciated.
Beck’s background in financial services was also an additional benefit for us as she understood the landscape and brought a fresh and current perspective to the project.
Thanks again Beck for all your efforts and I look forward to working with you again soon.
Damien DiPietro
SuperChoice
I have really enjoyed working with Beck during my time at SuperChoice. Beck’s understanding of the Financial Services Industry segment is valuable and combined with her technology industry understanding she is constantly contributing new idea’s on how to promote and market our solutions.
Beck is able to work in a fast-paced environment that changes quickly, working with many internal stakeholders; seeing through the execution of marketing strategy.
Nicole watts
Graphic Design
I’d been working as a freelance graphic designer but struggled to effectively position my services. I knew I wanted to offer something unique, but I wasn’t sure how or where to get the word out.Beck’s Thinktank came to my rescue and helped me clarify what services to offer and how to target my ideal audience. They helped me develop a strategic plan to bring my new service offers to life.
At the end of the Thinktank workshop, I had a clear idea of what my website needed, what to include in my sales pitch, and how to use LinkedIn to generate leads.
I’m very much looking forward to implementing my marketing strategy and growing my client list.
Explore working with me
sydney based marketing goodness
You can Borrow my marketing Brain to make ideas happen
Who am I?
I’m Beck, an idea wrangler who can take your jumbled thoughts and turn them into logical pathways, pull the ‘gold’ from your brain to turn into relatable copy, and come up with the strategy to make it happen.
Naturally curious, I stay on top of trends and tools that make your life easier.
With 25 + years of marketing communications experience under my skirt, I’m known for idea sparking, engaging, authentic ‘oh, that’s so me’ words and guiding you to online success.
My super power is helping you clarify your message, know where to focus and streamline your marketing efforts and show you how to show up on LinkedIn.
Expect plenty of communication, straight talking advice, things delivered on time and feel the support of someone who cares about her client’s success.
Convenient, Flexible options with the opportunity For ongoing support
Think of me when you may need a one-off project, a marketing communications expert to cover leave, or a coach and mentor to guide your team.
One off Project
You have an idea and need someone to make it happen for you. For example, content strategy, brand stories, website projects, client communications, LinkedIn Strategy, and pitch packs.
Activation Days
Delivery on steroids. Expect to wrap your project up in days, not months. Clear deliverables, Clear Outcomes.
3 Month retainers
Agree the support you need and we lock in deliverables or allocated days for the month. Limited availabliltiy, so get in quick.
Mentoring and Training
When generic offers don't cut it and you want tailored advice and mentoring, book in a one-off session or 12 week program. Bespoke training and webinars available.
get unstuck - 1 day thinkTank
Facilitated full-day session to help guide your ideas, bring them to life and activate a plan to make it happen. Every session is different and is designed to help you get what you need out of the day.
DIY - grab resources from the Marketing Shop
Grab my free and paid marketing resources to DIY. Self-paced, budget friendly guides and templates infused with 25 years of marketing expertise.
Let's make your business stand out online.
1
Tell me exactly what you need
The best way to help you is to understand what you want marketing and messaging to do for you.
You don’t even have to fill out a form or know exactly what you need. That’s why you hire me.
2
I'll suggest an Approach
Now I know what you want I pull together a high-level plan outling the steps and team to help you reach your marketing goals.
3
You say yes
You like the approach and say yes! We sign an agreement so we’re clear on who does what. You pay a 50% commencement fee to get going.
(I may or may not do a little happy dance).
The Marketing Goodness Guarantee
Confidently choose my services
The Marketing Goodness Guarantee
The price is the price
You'll never get a surprise bill because I'm super transperent about the cost. If scope changes, we talk about it first.
You can call it Quits
If for any reason you're not happy (it hasn't ever happened btw) you can call it quits. But you're still up for whatever work has already been done.
More of a DIY person? You're going to want to check out the marketing shop.
Read my Latest blogs
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Marketing Predictions 2025
Marketing has changed. Are you ready? My marketing predictions for 2025. Geez marketing is changing at a fast pace. It’s hard to keep up. There’s new fancy tools, new ways of doing things and everyone, and I mean everyone has an opinion on what marketing you should be doing. One minute, the strategy you’ve relied
How to Create Customer Personas to Inform Marketing Tactics
Customer Personas can be super helpful for your marketing strategy, but only if you know how to create and use them effectively. Often, people whip up these detailed personas and then … nothing. They sit on the shelf because they are too lyrical and don’t answer the questions you have about marketing. Let’s change that. What’s
5 Low-Cost Marketing Strategies For Service Businesses
Punch above your weight You don’t need a giant budget to market your service business. But you do need to spend time and energy to stay visible, keep your clients happy and have another way to get new clients. If you’re looking to stretch your marketing dollars further, these five low-cost marketing strategies can help you
12 Key Content Types to Boost Engagement and Convert Buyers
Create the content your client’s need to get to YES.
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