content Strategist and LinkedIn Coach

Here for those times you need an experienced financial services and professional services marketer to guide you in the right direction and position your business in the best light.

Getting to know your business, exploring what makes you shine and crafting relatable, very you copy that your customers will love is the kind of Marketing Goodness you can expect.

If your marketing goals look like this, then talk to me. 

  • you want to stand out from your competitors
  • you want to raise your profile on LinkedIn
  • you want to attract more leads, convert them to sales
  • you want to position what you offer in the best light
  • and, you want a high-performing website. 

On-point messaging can be the difference between someone bouncing off your website, leads heading towards your competitors and zero conversion rates because people stay on the fence forever. 

I’m Sydney-based, and niche in Financial Services, but you can be in any niche or be all around Australia.

I'm your go-to B2B marketing freelancer

Marketing strategist I Content Creator I LinkedIn Coach I Financial Services Niche

My corporate background is financial services and tech, so it makes sense that most of my clients come from that space too. 

But I can help position just about anything and have helped businesses with messaging in a range of industries: dog accessories, to food tours, pimping my local coffee shop, women’s coaching,  running guides, mortgages, investments and finanical advice in the same week!

I have a knack for taking boring, complicated technical info and turning it into copy customers can understand. 

And it’s because I start with the strategy. Focusing on what’s in the hearts and minds of your customers. Before I write a word. 

Clear. Concise and to the point.

My clients are typically service based businesses who don’t have their own marketing team but are ready to take their marketing and digital presence to the next level. 

Many of my clients have been with me for years, tapping into freelance services when they need them, so you know I’m into long-term relationships over quickies!


What you can hire me for

Freelance Content Marketing Services

Book a discovery call to talk about your content marketing needs (we do this over Zoom).

Start with Marketing Strategy

A clear path to marketing success.

Create your brand story

Show up in a way thats true to you, consistent and builds customer trust.

Never get stuck on what to talk about with clear content themes and ideas to implement.

Make a good digital first impression

Update your website with Google friendly website copy that not only helps you get found, but it converts too.

Grow your profile on LinkedIn

Millions of people do business on LinkedIn every day.  There’s an opportunity to shine as a thought leader. Time to up your game.

Explain what you do with great Written Content

Refresh or create content that focuses on the benefits to your customers and communciates a simple, clear message. 

Marketing Shop

Want some DIY inspo, visit the Marketing Shop and download one of my guides.

You're in good company

Some of the clients I have worked with

canada bay council

So why me?

Marketing should feel good

It’s why I named my business Marketing Goodness after all. There’s no icky sales tactics, no false promises or scare tactics. What you see is what you get. 
I’m a down-to-earth, practical kind of girl, and a bit of a jokester (well, at least I think I’m funny). 
My job is to make you look good and feel confident that your investment will pay off.

More leads. More professional. And more money in the bank.

Most of the time it’s just me, but as a well-connected freelancer I can pull together an A-team of specialist writers, editors, designers, and web developer when I need to.

Explore working with me

Starts with a brief


Tell me exactly what you need

The best way to help you is to understand your business goals and the results you’re looking for.
You don’t even have to fill out a form.

Book a discovery call


I'll suggest an Approach

Now I know what you want I pull together a high-level plan outling the steps and team to help you reach your marketing goals.


You say yes

You like the approach and say yes! We sign an agreement so we’re clear on who does what. You pay a 50% commencement fee to get going.
(I may or may not do a little happy dance).

Read my Latest blogs

Set up your LinkedIn Cover Image

Are you giving your LinkedIn cover image and banner the attention it deserves? Far too often I see blank images, badly pixelated imagery, or a stretched-out logo serving as your banner image. And it’s not doing you any favours. When people check out your profiles, the cover image is one of the first things they see.

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Blue background with text Is LinkedIn still worth it? Image is a cog drawing of people connecting on LinkedIn.

LinkedIn Algorithm Woes

Is LinkedIn still worth it? Have you noticed LinkedIn has been stingy with its reach lately? I have.Engagement is good, even better. But there are not as many eyeballs on my content as I’d like. But I’m not worried. My posts are still doing their thing. Bringing leads to me. If your engagement per post,

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Website Basics every business website needs to nail.

Website Basics

Your website is a virtual shopfront, and just like a real-life store you want to get all the elements right so it’s a better experience.

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