How to grow your connections on LinkedIn

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Grow your connections on LinkedIn your way

Building connections on LinkedIn can feel daunting.  Especieally when you first join and there’s a tsuanami of connection requests.  

Do you feel like this? 

Ergh. Another connection request from someone I don’t know.  I’ve been told to grow my network, but I don’t know who this person is. 

Do I connect? Do I block? Do I ignore? 

Oh God. I met that guy once. Total creep.  I’ll probably see him at the next industry event too. Damn it!
He knows I’ve seen the invite. I have to accept now. 

Cool! I’ve just reconnected with Dave from accounts from my first job. How cool. I wonder what he’s been up to. 
So going to connect. 

How on earth am I going to work out who to connect with on LinkedIn? 

On one hand, I’m trying to grow my network so I should say yes to everyone right? 
And on the other hand. I don’t want to be connected to all these people I don’t know. 

What do I do? 
My advice is to MAKE YOUR OWN RULES. Do what feels right for you. 

Do exactly what you’d do in real life.  If you’re a networking pro at events, approach LinkedIn the same way. 
If the thought of a networking event brings you out in hives, don’t connect with everyone you know. 
Hate being sold to in real life? Learn how to spot a salesman online too.  

 

Create your own value system for connecting

Green Light
  • Have I met them in real life?
  • Do they know the same people as me?
  • Have I met them online? (Perhaps interacted with them on another social channel)
  • Are they a good fit for my profile and where I'm at in my career?
  • Are they an industry peer?
  • Are they a thought leader I admire? Do they share good content?
  • Are they my ideal client?
  • Do they work in the same city, country as me?
  • Have they given me a reason to say yes?
  • Can I help?
Red Flag
  • We've never met
  • No-one in common
  • There's no note or reason to connect
  • I don't like them in real life
  • Very few connections
  • Very few connections
  • Their profile looks fake

But what if I get it wrong? What If I Connect with the wrong people on LinkedIn?

 

We’ve all done it. Connected with someone only to get spammed with a sales pitch the second we click connect. Or eye roll at the continual Me Me Me posts.

Don’t sweat it, simply remove them as a connection or block their content from your feed. Too easy.

They’ll never know.

Beck x

p.s. 
Want more tips like this? SIgn up for Marketing Bites. 

Want to be seen by the right people?

Ready to grow your profile? Don’t know were to start?

 

LinkedIn is not rocket science, with a little help you could be a superstar too. 

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