How to grow your connections on LinkedIn

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Grow your connections on LinkedIn your way

Building connections on LinkedIn can feel daunting.  Especieally when you first join and there’s a tsuanami of connection requests.  

Do you feel like this? 

Ergh. Another connection request from someone I don’t know.  I’ve been told to grow my network, but I don’t know who this person is. 

Do I connect? Do I block? Do I ignore? 

Oh God. I met that guy once. Total creep.  I’ll probably see him at the next industry event too. Damn it!
He knows I’ve seen the invite. I have to accept now. 

Cool! I’ve just reconnected with Dave from accounts from my first job. How cool. I wonder what he’s been up to. 
So going to connect. 

How on earth am I going to work out who to connect with on LinkedIn? 

On one hand, I’m trying to grow my network so I should say yes to everyone right? 
And on the other hand. I don’t want to be connected to all these people I don’t know. 

What do I do? 
My advice is to MAKE YOUR OWN RULES. Do what feels right for you. 

Do exactly what you’d do in real life.  If you’re a networking pro at events, approach LinkedIn the same way. 
If the thought of a networking event brings you out in hives, don’t connect with everyone you know. 
Hate being sold to in real life? Learn how to spot a salesman online too.  


Create your own value system for connecting

Green Light
  • Have I met them in real life?
  • Do they know the same people as me?
  • Have I met them online? (Perhaps interacted with them on another social channel)
  • Are they a good fit for my profile and where I'm at in my career?
  • Are they an industry peer?
  • Are they a thought leader I admire? Do they share good content?
  • Are they my ideal client?
  • Do they work in the same city, country as me?
  • Have they given me a reason to say yes?
  • Can I help?
Red Flag
  • We've never met
  • No-one in common
  • There's no note or reason to connect
  • I don't like them in real life
  • Very few connections
  • Very few connections
  • Their profile looks fake

But what if I get it wrong? What If I Connect with the wrong people on LinkedIn?


We’ve all done it. Connected with someone only to get spammed with a sales pitch the second we click connect. Or eye roll at the continual Me Me Me posts.

Don’t sweat it, simply remove them as a connection or block their content from your feed. Too easy.

They’ll never know.

Beck x

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LinkedIn is not rocket science, with a little help you could be a superstar too. 

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