Splurge or Shrink?
End of financial year, it’s the time when our minds run to the numbers, our tax bill about to hit or thinking about how can we pay less (legally of course).
And also when we realise — if a big expense is coming anyway, why not claim it this side of June 30?
Or use it as a time to really check in on what’s going on in our business.
It’s not about panic-buying gear you don’t need.It’s about spending wisely on the things that:
✔️ Save time
✔️ Get you seen
✔️ Help you sell better
✔️ Are fully claimable
So before you go splurging on software you’ll forget to cancel, start here.
Check in
Step 1: sanity-check your spending
EOFY is your official excuse to go through the numbers:
Switch to annual — That monthly design tool? Might be cheaper up-front.
Ditch the junk — Subscriptions, tools, random AI apps you trialled and forgot about.
Call your providers — I shaved $600 off an insurance bill with one phone call. (Highly recommend.)
Review your mobile/internet plans — You’re probably overpaying. Bundle or renegotiate.
Step 2: spend on what sets you up for next year
Not every EOFY spend has to be sexy. But if you’re spending, make it count. Focus on what will strengthen your message, improve your offer, and elevate your customer experience.
Here’s what to look at:
Your message
Are you still explaining what you do the long way around? Does your copy need a glow-up? Is your positioning clear? This is the foundation of everything — and if it’s shaky, now’s the time to fix it.
Your offers
Are they current? Easy to say yes to? Do they reflect what your best clients need today — not what you sold last year?
Your experience
What happens after someone says yes? EOFY is a great time to tidy up your onboarding, refresh your email sequences, and streamline your process so it feels good for both of you.
Your presence
Upgrade the way you show up:
Invest in better design templates
Book brand photos that reflect where your business is going
Clean up your website or LinkedIn
Whether you spend $27 or $5000 — do it with purpose.
When times are tough – should I be spending money?
My take. If you know you need to fix your message, refresh your offer, or finally sort that website page… it’s not a waste. It’s prep.
Quiet periods are when smart businesses get ready — they use the time to get everything off their to-do-list.
And if you want to still be in business next year, not just next quarter, this work matters.
You can claim it now and benefit later. That’s the win-win. Not sure what to prioritise? Reach out and I’ll help you figure it out.
1. Fix your LinkedIn
LinkedIn is the place where business gets done. Just this week I got two leads asking for my help.
By being found. By being visible.
Start with your profile
Check-in with your intentions
and grab a quick tool to help you show up in those every day content moments.
💡 Everyday Content Guide – $27
2. Fix the page that’s leaking leads
🔧 Make This Better – $500
One piece of content. Rewritten, refined and explained so you know why it works.
Great for when you know your words could hit harder.
Send me an ">email with your request and we can get the ball rolling.
3. Get your brand story sorted
🪄 Brand Story Package – $5200
Your positioning, voice, tone, values, personas, about section, messages and content pillars. No more “how do I say this? Just clarity, confidence and a guide you’ll actually use.
4. Make a big dent in a single day
⚡ Activation Day – $2500
Let’s fix what’s not working — LinkedIn, website copy, your elevator pitch — together.
You leave with strategy, words, and momentum.
FAQs
Can I pay now and book later?Yes — lock in your spot by June 30 and we’ll sort your session in July. Maximum time frame is 3 months. No refunds after this.
Will I get an invoice for tax?Absolutely. You’ll get a tax invoice straight to your inbox after payment.
Not sure what you need?
Reply and tell me where you’re stuck. I’ll steer you to the right fit — even if it’s not me.
EOFY takeaway
Spend on what supports your visibility, sharpens your message, and sets you up to do business better — this year and next.
And yep — it’s all tax-deductible if paid by June 30.
Want to book something in? Or get a quick quote?Email me: ’s make this EOFY worth it.
Ready to get those marketing tasks off your to-do-list and onto mine?
– website projects
– content and marketing strategies
– LinkedIn training and more
About the Author
Rebecca Cofrancesco is an experienced marketing strategist and content creator.
She works with professional services brands and offers freelance services without the overhead of a full-time employee.
Contact:
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